Event Director

1 month ago

Johannesburg, Gauteng, South Africa DMG Events Full time

About DMG Events

DMG Events is a leading international exhibitions and publishing company that attracts over 425,000 visitors to its global portfolio of 80 exhibitions annually. We accelerate business through face-to-face events, fostering opportunities for networking, learning, and doing business.

Job Specification:

Management

  • Lead and manage a team to develop existing events in South Africa and other African countries, exploring opportunities for new transport and logistics events.
  • Identify new event ideas or profiles for existing events to provide additional revenue streams.
  • Develop and maintain relationships with key market players across the value chain.
  • Manage transport events, including P&L management, budgeting, scheduling, and resourcing in collaboration with the VP.
  • Ensure timely and accurate reporting.
  • Meet or exceed targets through direct or indirect support and intervention.
  • Forecast and maximize revenues, manage costs, and coach team members to achieve their full potential.
  • Be a team player, assisting where necessary to deliver successful event projects.
  • Organize monthly project meetings to ensure timely completion of key milestones across operations, sales, and marketing for transport events.

Content and Stakeholder Relations

  • Understand internal market drivers to develop content for expos, ensuring each event is timely, focused, and appropriately content-driven.
  • Work with the content producer to plan, monitor, and research advisory boards, identify and acquire speakers for events.
  • Develop a coherent brand strategy to maintain and increase relevance to the market.
  • Validate ideas and launch new events.
  • Manage relationships with key industry stakeholders, such as associations and government bodies, to ensure strong relationships and agreements are in place.

SPEX

  • Ensure buy-side and sell-side audiences are thoroughly profiled and categorized, holding sales accountable for effective coverage.
  • Ensure high-quality value propositions, sales plans, sales briefs, and effective launch meetings for all events in the portfolio.
  • Use the CRM (Sales Force) effectively to drive accurate forecasting and maximize revenue performance.
  • Participate in pipeline meetings and check in weekly with the sales team to review, validate, and test pipelines.
  • Set targets for sales campaigns and monitor activity and revenue milestones to their achievement.
  • Support the sales team in attending meetings with key strategic clients and developing customized solutions.
  • Acquire and manage the agent network, ensuring agents are supported and meeting targets.

Marketing

  • Work closely with the marketing team to ensure effective marketing of events.
  • Ensure the team has an effective data strategy to meet objectives.
  • Provide clear briefs and ensure campaigns are on schedule and cost-effective.
  • Supervise copy for all promotional literature, websites, and print and digital campaigns from market research.
  • Identify new routes to market for brand extension.
  • Review marketing strategies and plans to ensure alignment with overall event strategies.
  • Ensure media partnerships are in place with the right partners and deliverables are met.
  • Ensure design and CI elements are consistent across all marketing mediums and aligned with the approved look and feel of each event.

Project Management

  • Host ongoing meetings and check-ins with various functions to ensure project delivery.
  • Lead the team onsite, dealing with stakeholders to ensure strong and successful event delivery.
  • Oversee post-show reports and analysis (internal and external).

Operations:

  • Work with the Head of Operations to ensure an operations strategy is in place at least 9 months prior to each event.
  • Ensure the operations plan is being delivered in a satisfactory and timely manner.
  • Ensure the Operations team takes responsibility for Health & Safety issues related to the floorplan and exhibition.
  • Appoint contractors/suppliers with the operations team as required, ensuring high-quality show features and design within the allocated budget.

Skills

  • Strong project management, planning, and organizational skills.
  • Extensive client networking and relationship-building skills.
  • Excellent interpersonal, communication, and management skills.
  • Able to provide clear and effective communication of ideas, processes, and targets.
  • Excellent negotiation and financial management skills.
  • Strong commercial acumen and proven track record of selling to key accounts.
  • Ability to work under pressure.
  • Ability to work with budgets and proven track record in achieving, or exceeding, P&L targets.

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