Marketing and Communications Specialist

14 hours ago


Cape Town, Western Cape, South Africa Arvo Full time

About the Role

We are seeking a Marketing and Communications Specialist to join our team at Arvo. In this role, you will be responsible for managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics.

Responsibilities

  • Develop and Implement Marketing Strategies: Conduct keyword research, develop SEO strategies, and monitor performance.
  • Paid Advertising and Social Media: Plan and optimize paid campaigns across platforms (Google Ads, LinkedIn), develop strategies for brand awareness, and create content.
  • Website Management and CRM: Update the website using WordPress, collaborate on new features, manage customer databases, and execute CRM strategies.
  • Email Marketing and Analytics: Design campaigns, analyze performance, implement improvements, and use Google Analytics for insights.

Requirements

  • Bachelor's in Marketing, Communications, Business, or related field.
  • Certification in Google Ads or Analytics is advantageous.
  • 5+ years in digital marketing, preferably in financial services.
  • Proficient in SEO, advertising, social media, WordPress, CRM; basic programming skills are a plus.

The estimated salary for this position is R42,000 - R55,000 per month, depending on experience.



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