Social Media Growth Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Initiate International Full time

Job Title: Organic Social Media Manager



At Initiate International, we're seeking a highly skilled Organic Social Media Manager to drive our social media presence and foster engagement with our target audience. The ideal candidate will possess a deep understanding of social media platforms and be able to develop and implement effective strategies to optimize our online presence.



Key Responsibilities:


  • Develop and execute social media strategies to increase brand awareness, drive engagement, and enhance our online presence.
  • Collaborate with the Brand & Insights team to ensure our social media approach aligns with our overall brand strategy and objectives.
  • Identify and manage influencer relationships to extend our reach and boost engagement.
  • Work closely with the paid media team to ensure synergy between organic and paid content.
  • Stay up-to-date with the latest social media trends, tools, and platform updates to ensure our brand remains innovative and competitive.
  • Analyze social media performance, set targets, and report on campaign outcomes.
  • Develop and manage a dynamic social media calendar to maximize content ROI through event-driven campaigns.
  • Oversee the entire social media process, from briefing and content creation to distribution and community management.


Requirements:


  • 3-5 years of experience in social media management
  • Proficient with social media tools like Hootsuite, Sprout Social, or Meltwater
  • Strong computer skills, including proficiency in Microsoft Office and GSuite
  • Demonstrated ability to develop and implement successful social media campaigns tailored to specific target audiences
  • Proven success in developing and rolling out impactful social media strategies, with measurable results


This is an exciting opportunity for a motivated and creative professional to join our team and contribute to the success of our social media efforts. If you're passionate about social media, brand elevation, and want to make a real impact, we encourage you to apply.



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