Market Insights Strategist

1 month ago

Cape Town, Western Cape, South Africa Red Bull Full time
Company Overview

The Market Insights Strategist plays a pivotal role in crafting, executing, and overseeing brand-aligned strategies, initiatives, and tools aimed at empowering the sales team to enhance visibility, distribution, and market presence. This role also involves spearheading the pricing strategy for both regular and promotional offerings, pinpointing pricing opportunities and potential risks. The ideal candidate will harness data from business intelligence platforms, market analysis, and consumer insights, coupled with a solid grasp of brand fundamentals, to devise best practice solutions that optimize the sales operations across the South African market.

Role Responsibilities

Strategic Business Development

  • Proactively uncovering shopper and market insights that facilitate the execution of Commercial Strategies.
  • Delivering data-driven insights, analyses, and recommendations to the organization and key stakeholders to enhance long-term category growth by effectively shaping strategies on:
  1. Product availability and market reach
  2. Promotional activities and pricing strategies
  3. New product launches
  4. Competitor analysis
  5. Post-campaign evaluations
  6. Overall company performance and growth opportunities

Insight Generation

  • Identify, develop, and implement essential processes to boost sales performance.
  • Establish and manage the data infrastructure necessary for analysis and insight generation – directly oversee data providers.
  • Recognize opportunities and challenges, quantifying the potential benefits.
  • Prioritize and propose solutions to address challenges or capitalize on opportunities.
  • Conduct sales development analysis segmented by customer, channel, and distribution point.
  • Formulate channel-specific strategies and tactics (Retail, Impulse, etc.).
  • Gain a comprehensive understanding of the South African shopper and leverage shopper data to inform business decisions at the point of sale.

Reporting and Analysis

  • Regularly produce and present account trackers and market reports for both customer and internal stakeholders.
  • Collect, analyze, evaluate, and present trade sales, financial data, and distribution metrics.
  • Monitor insights monthly, providing consistent, accurate, and timely reporting of opportunities for market share defense and growth.
  • Track and assess the progress of all sales initiatives.
  • Conduct special analytical projects as required.

Stakeholder Engagement

  • Manage relationships with market and shopper data providers and research firms.
  • Establish strong working relationships with third-party data suppliers.
  • Negotiate annual contracts and pricing adjustments.
  • Collaborate with data suppliers to ensure accuracy and timely delivery of data.
  • Act as the liaison between suppliers and the internal organization.
  • Communicate with distribution partners to ensure accurate capture and reporting of trade sales data.
  • Collect and report sales and distribution data from distribution partners, ensuring accurate and timely data collection.
  • Oversee Master Data Management (MDM) for all incoming data from various sources.
Candidate Profile

A higher commercial degree or University Degree in business, marketing, or a related field is preferred.

8+ years of experience in the FMCG sector, ideally in roles such as Business Insights Manager, Category Manager, POS Manager, or Key Account Manager.

Data-driven with a creative approach to problem-solving.

Strong presentation skills with the ability to convey impactful insights.

Proficient in identifying and prioritizing key insights from extensive data.

Exceptional analytical and problem-solving skills with sales data from both internal and external sources.

Excellent communication skills, including presentation and training capabilities.

Strong organizational and project management skills.

Committed to delivering insights that drive informed decision-making.

Inquisitive mindset that seeks to uncover deeper insights to support initiatives or innovative concepts.

Creative with attention to detail, adept at using data to narrate a compelling story.

Fluent in English, both written and spoken.

Additional Information

This job description is intended to provide potential applicants with an overview of the role and is not exhaustive of all duties that may be required. It does not constitute an offer of employment, and the company is under no obligation to hire any applicant who submits an application.

  • Marketing Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Sapientis Full time

    Marketing StrategistSapientis is seeking a skilled Marketing Strategist to drive consumer engagement and execute promotional campaigns across various platforms.Key Responsibilities:Develop and execute marketing strategies to meet business objectives.Manage promotional campaigns, including ATL, BTL, Digital, and PR initiatives.Analyse campaign results and...

  • Business Insights Strategist

    2 months ago

    Cape Town, Western Cape, South Africa Red Bull Full time

    Job SummaryWe are seeking a highly skilled Business Insights Strategist to join our team at Red Bull. As a key member of our commercial team, you will be responsible for developing and implementing business-relevant strategies, plans, programs, and tools to drive sales growth and market share.Key ResponsibilitiesProactively identify shopper and market data...

  • Marketing Strategist

    6 days ago

    Cape Town, Western Cape, South Africa Sapientis Full time

    Marketing StrategistAbout the RoleWe are seeking a skilled Marketing Strategist to execute promotional campaigns across various platforms, analyse results, and contribute to the overall marketing strategy. As a key player, you will work closely with the marketing team to develop and implement effective marketing plans, manage budgets, and evaluate campaign...

  • Digital Marketing Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Deka Minas Pty Ltd Full time

    Digital Marketing StrategistWe are seeking a skilled Digital Marketing Strategist to develop and support digital transformation strategies for our clients. The ideal candidate will have expertise in advertising management skills, digital technical marketing, performance marketing, and social media strategy.Key Responsibilities:Plan and manage digital...

  • Digital Marketing Strategist

    2 weeks ago

    Cape Town, Western Cape, South Africa Cullinan Holdings Full time

    We are seeking a highly skilled Senior Digital Strategist to lead the development and execution of innovative digital strategies across multiple brands within Cullinan Holdings. In this role, you will drive growth through omni-channel digital marketing campaigns that enhance brand awareness, increase engagement, and ultimately drive conversions.As a Senior...

  • Senior Digital Marketing Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Cullinan Holdings Full time

    Senior Digital StrategistWe are seeking a highly skilled Senior Digital Strategist to lead the development and execution of innovative digital strategies across multiple brands within Cullinan Holdings. In this role, you will drive growth through omni-channel digital marketing campaigns that enhance brand awareness, increase engagement, and ultimately drive...

  • Digital Marketing Strategist

    6 days ago

    Cape Town, Western Cape, South Africa Ad Talent Full time

    About the Role:We are seeking a Digital Marketing Strategist to help us develop and support digital transformation strategies for our clients in the Fintech industry.Key Responsibilities:Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.Collaborate with media agencies and...

  • Marketing Growth Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Pro Stop Recruitment Services Full time

    Job SummaryWe are seeking a highly skilled Marketing Growth Strategist to join our team at Pro Stop Recruitment Services. The ideal candidate will have a strong background in growth marketing, digital marketing, and a proven track record of developing and implementing successful marketing campaigns.Key ResponsibilitiesDevelop and execute growth marketing...

  • Content Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Liquid Thought Full time

    Job Title: Content StrategistWe are seeking a highly skilled Content Strategist to join our team at Liquid Thought. As a Content Strategist, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our brand's goals and objectives.Key Responsibilities:Develop and execute a content strategy that drives...

  • Digital Marketing Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Ad Talent Africa Full time

    Job Title: Social Media StrategistWe are seeking a highly skilled and experienced Social Media Strategist to join our team at Ad Talent Africa.Job Summary:The successful candidate will be responsible for developing and executing social media strategies that align with our overall business objectives, while also ensuring consistency in messaging and brand...

  • Senior Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Ogilvy Full time

    Senior Strategist Job DescriptionOgilvy Cape Town is seeking an experienced and insightful Senior Strategist with a strong background in brand strategy and strategic planning. The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful brand strategies.Key Responsibilities:Develop comprehensive brand...

  • Vision Industry Marketing Strategist

    1 week ago

    Cape Town, Western Cape, South Africa Careers Full time

    Cultivate Lasting Client RelationshipsWe're seeking a skilled B2B Client Strategist to champion our esteemed clientele within the vision industry. As a trusted advisor, you'll craft innovative marketing strategies and foster a collaborative environment to deliver exceptional results.Key Responsibilities:Client Advocacy: Foster strong, enduring relationships...

  • SEO Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Ogilvy South Africa Full time

    Job Title: SEO StrategistOgilvy South Africa is seeking a skilled SEO Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing effective SEO strategies to improve the organic performance of our clients' websites.Key Responsibilities:Plan, develop, and implement SEO strategies that...

  • Digital Marketing Strategist

    2 weeks ago

    Cape Town, Western Cape, South Africa Careers Full time

    About the Role:We are seeking a highly skilled Digital Marketing Strategist to join our team at EyeCarePro. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to drive the success of independent optometry practices across the continent.Key Responsibilities:Develop and nurture...

  • Insights and Channel Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Optential Consulting Full time

    Job Title: Insights and Channel SpecialistWe are seeking a highly skilled Insights and Channel Specialist to join our team at Optential Consulting. As a key member of our marketing team, you will be responsible for delivering an insights-based channel strategy that supports business growth objectives.Main Responsibilities:Develop and implement a channel...

  • Senior Brand Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa Ad Talent Africa Full time

    About UsWe are Ad Talent Africa, a fast-growing Creative Studio based in Cape Town.Job Title: Brand and Communication StrategistWe are seeking a highly experienced Brand and Communication Strategist to join our vibrant team full-time. This role will play a crucial part in developing and driving campaign strategy for our key client, including positioning and...

  • Lead Brand Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Ogilvy Full time

    Ogilvy Cape Town is on the lookout for a seasoned and perceptive Lead Brand Strategist with a robust foundation in brand development and strategic oversight. The perfect candidate will possess a strategic mindset and a history of crafting and executing impactful brand initiatives. You will collaborate closely with creative teams, account executives, and...

  • Insights and Channel Strategist

    4 weeks ago

    Cape Town, Western Cape, South Africa Optential Consulting Full time

    Job Title: Insights and Channel SpecialistWe are seeking a highly skilled Insights and Channel Specialist to join our team at Optential Consulting.About the RoleThe successful candidate will be responsible for delivering an insights-based channel strategy that supports business growth objectives. This will involve driving the Perfect Store concept, defining...

  • Digital Marketing Strategist

    3 weeks ago

    Cape Town, Western Cape, South Africa SET Recruitment Consultants Full time

    We're seeking a talented Digital Marketing Strategist to help elevate our online presence. As a key member of our e-commerce team, you'll be responsible for managing our online store's presence across paid search, programmatic display, and paid social channels.Key responsibilities include:Collaborating with marketing and creative teams to create compelling...

  • SEO Strategist

    1 month ago

    Cape Town, Western Cape, South Africa Ogilvy Full time

    Ogilvy One: A Digital PowerhouseWe are the digital arm of Ogilvy South Africa, a leading global marketing and advertising agency. Our mission is to create impactful relationships between our clients and their customers through innovative design, data-driven insights, and cutting-edge technology.About the RoleWe are seeking a talented SEO Strategist to join...