Insights and Channel Strategist

2 months ago


Cape Town, Western Cape, South Africa Optential Consulting Full time
Job Title: Insights and Channel Specialist

We are seeking a highly skilled Insights and Channel Specialist to join our team at Optential Consulting. As a key member of our marketing team, you will be responsible for delivering an insights-based channel strategy that supports business growth objectives.

Main Responsibilities:
  • Develop and implement a channel strategy that drives business growth and profitability.
  • Conduct market research and analysis to identify trends and opportunities.
  • Collaborate with cross-functional teams to develop and execute marketing plans.
  • Monitor and report on sales and market trends, providing insights and recommendations for improvement.
  • Develop and manage category budgets and profitability.
  • Plan and execute new product development (NPD) projects.
  • Support export market development and drive category management by key customer by region by cluster.
Requirements:
  • Degree in Marketing or Business Management or Sales/Category Management.
  • More than 5 years of experience in Marketing/Category Management/Trade Marketing in FMCG environment.
  • Strong analytical skills and knowledge of consumer and shopper research methodologies.
  • Excellent communication and project management skills.

Please note that if you do not receive a response to your application within 3 weeks, please consider your application unsuccessful.



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