Lead Brand Strategist

1 week ago

Cape Town, Western Cape, South Africa Ogilvy Full time

Ogilvy Cape Town is on the lookout for a seasoned and perceptive Lead Brand Strategist with a robust foundation in brand development and strategic oversight. The perfect candidate will possess a strategic mindset and a history of crafting and executing impactful brand initiatives. You will collaborate closely with creative teams, account executives, and clients to formulate persuasive and effective strategies that align with corporate goals.

Key Responsibilities:

  • Formulate comprehensive brand initiatives that propel business expansion and resonate with target demographics.
  • Perform thorough market analysis, competitive assessments, and consumer insights to guide strategic choices.
  • Work in tandem with creative teams to ensure strategic coherence and bolster the creation of innovative campaigns.
  • Deliver strategic proposals to clients and internal stakeholders, articulating insights and justifications clearly.
  • Oversee and assess campaign performance, providing actionable insights for enhancement.
  • Keep updated on industry trends, emerging technologies, and best practices in brand development and strategic oversight.
  • Guide and mentor junior strategists, nurturing a culture of growth and learning.
  • Engage in new business proposals, contributing strategic insights and concepts.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • 5-7 years of experience in brand development and strategic oversight within an advertising agency or comparable setting.
  • Demonstrated success in crafting effective brand strategies and campaigns.
  • Strong analytical capabilities with the proficiency to convert data into actionable insights.
  • Exceptional communication and presentation abilities.
  • Capacity to think creatively and strategically, with a sharp attention to detail.
  • Robust project management skills and the capability to juggle multiple projects concurrently.
  • Collaborative approach with the ability to work efficiently in cross-functional teams.

Preferred Qualifications:

  • Experience in managing integrated campaigns across diverse media, including digital, print, and television.
  • Familiarity with qualitative and quantitative research methodologies.
  • Understanding of digital marketing and social media strategies.
  • Experience with data analytics tools and software.

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