Marketing and Brand Strategist

2 days ago

Johannesburg, Gauteng, South Africa Kontak Recruitment Full time

Marketing and Brand Strategist (JB5123)R18 000 -R25 000 CTC per month Johannesburg, Gauteng Hybrid role Permanent Our client, a premium salon brand that is redefining hair health is looking for a marketing and brand strategist to help them establish a strong brand recognition and digital presence. This role is ideal for someone who thrives in an independent, self-driven environment. You will be responsible for building brand recognition, managing social media, and executing digital marketing campaigns that position the client as a luxury salon brand. You will also collaborate with marketing teams, engage with influencers, and manage in-salon promotions and events. Minimum Requirements:Remote office setup Bachelors Degree in Marketing or related field 3 - 5 years experience in branding, digital strategy, or public relations (preferably in beauty, fashion, or luxury industries) Proven track record of growing brand awareness Social media management experienceKnowledge of paid advertising, SEO, and digital marketing trendsBasic graphic design and video editing skills Key Responsibilities:Develop and execute high-impact marketing strategies to strengthen brand recognition.Create and implement monthly marketing themesEnsure consistent, premium brand messaging across all platforms.Develop PR strategies and position the brand in beauty publications, blogs, and media.Manage and grow the social media presence (Instagram, Facebook, TikTok, LinkedIn, YouTube).Oversee content creation, graphics, and short-form videosEngage with followers, manage online reputation, and leverage user-generated content.Collaborate with influencers, beauty bloggers, and PR agencies to expand brand reach.Ensure consistent posting schedules for blogs, social media updates, and marketing campaigns.Plan and execute targeted ad campaigns (Google, Meta, Instagram) to boost visibility.Optimize Google My Business and SEO strategies to enhance searchability.Monitor performance metrics and make data-driven improvements.Build relationships with influencers, product brands, and beauty experts.Strengthen the client's presence within the beauty college and TikTok community.Organize in-salon events, influencer activations, and promotional campaigns.Develop a local engagement strategy to boost brand loyalty and referrals.Support community-driven marketing initiatives to increase word-of-mouth recommendations. Please do not apply using Scanned CVs, no supporting documentation is required at this point, this will be requested later. IMPORTANT: We specialize in specific niche fields. Regret that we are unable to provide assistance for any fields outside of this scope. Fields can be viewed on our website. Kontak Recruitment Disclaimer:Equal opportunity: All backgrounds are welcomed, with no bias. All are considered based on requirements.Job specifics: Requirements mirror advertisement, duties may adjust for client needs.Fair process: Fair assessment, only shortlisted candidates contacted due to volume.Privacy: Data processed as per Privacy Policy. By applying, you agree to data handling. We safeguard applicant info.Candidate verification: Candidates selected by the client are verified. False info may disqualify or end employment via the client.Offer clarity: Advert is not a binding offer. Written offers based on pre-employment conditions.No direct link: Advert is not tied to Kontak Recruitment. We assist in the employment process ONLY.Applicant Responsibility: Upon applying, confirmation of receipt for a specific advert is given. If no confirmation is received, you must verify with Kontak Recruitment.

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