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Digital Marketing Strategist

7 days ago

Johannesburg, Gauteng, South Africa Unilever Full time

Unilever is seeking a talented professional to lead the digital strategy for Home Care brands. As an Assistant Digital PR Leader, you will drive a socially-led digital and PR strategy that delivers brand salience and credibility for the HC total category.

The successful candidate will be responsible for developing and implementing a full funnel of digital campaigns across all forms of digital media, including online video, display, programmatic, social media platforms, and more. They will work closely with brand, agency, media, and DMC teams to ensure brands deliver a connected and integrated digital strategy that drives brand salience, affinity, and growth.

The key deliverables of this role include:

  • Delivering maximum ROMI on digital media and PR and social channels
  • Driving breakthrough digital innovation for category and delivering BIC ROI
  • Ensuring functional digital marketing excellence, managing partnerships
  • Collaboration with media agencies and internal stakeholders is critical to managing the media value chain and landing communication plans

To succeed in this role, the ideal candidate will have:

  • A minimum of 3+ years' experience in digital media, marketing, or PR
  • Strong evidence of all job skills required for the role

This is an exciting opportunity for a motivated and results-driven individual to join Unilever's team and contribute to driving business growth and success.