Marketing Performance Optimization Specialist

1 week ago


Cape Town, Western Cape, South Africa Initiate International Full time
Job Title: Marketing Performance Analyst

About the Role:

We are seeking a highly skilled Marketing Performance Analyst to join our team at Initiate International. As a key member of our marketing team, you will be responsible for analyzing and optimizing our marketing campaigns to drive customer acquisition and retention.

Key Responsibilities:

  • Analyze and evaluate marketing campaign performance using metrics such as CPA, ROAS, and FTD%.
  • Develop and maintain dynamic dashboards and reports to communicate insights to the team.
  • Identify performance trends and opportunities for improvement across all marketing channels.
  • Strategize and implement acquisition improvements to optimize budget allocation and maximize ROI.
  • Collaborate with the marketing team to evaluate new tools and technologies for improved efficiency.
  • Lead A/B testing initiatives to prove hypotheses and improve campaign outcomes.

Requirements:

  • Bachelor's Degree in Marketing, Business Analytics, Data Science, or a related field.
  • 3+ years of experience in performance analysis, preferably in digital/acquisition marketing.
  • Advanced skills in Google Analytics, Tableau, Power BI, or similar.
  • In-depth experience with PPC, SEO, paid social, and affiliate marketing, along with a strong grasp of CPA, ROAS, and FTD metrics.
  • Hands-on experience with marketing tools like Salesforce, SEMRush, or SimilarWeb, and tracking technologies.

What We Offer:

Join a fast-paced, data-centric team where your insights will have a direct impact on customer acquisition and the overall success of the company. If you're passionate about marketing performance and love optimizing strategies for maximum impact, this is the role for you.



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