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Digital Marketing Specialist

2 months ago

Cape Town, Western Cape, South Africa webfx Full time
About WebFX

WebFX is a leading digital marketing agency with a global presence, offering a wide range of services to help businesses grow and succeed in the digital landscape. Our team of experts is dedicated to delivering high-quality solutions that drive real results for our clients.

Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team in Cape Town, South Africa. As a Digital Marketing Specialist, you will be responsible for managing all aspects of SEO and PPC campaigns for clients, optimizing client websites for search engines, performing keyword research, and analyzing competitors' websites and online marketing initiatives.

Key Responsibilities:
  • Manage all aspects of SEO and PPC campaigns for clients
  • Optimize client websites for search engines
  • Perform keyword research for both SEO and PPC campaigns
  • Analyze competitors' websites and online marketing initiatives
  • Create and manage paid search ad campaigns
  • Manage significant paid search budgets on top-tier search engines (Google & Bing)
  • Prepare monthly SEO campaign reports
  • Optimize web content for keywords related to customer products and services
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs
  • Analyze and correct technical issues on the backend of websites
  • Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)
Requirements:
  • Bachelor's degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or related major
  • 18 months+ experience in at least two of the following: general knowledge of SEO/Technical SEO/Local SEO, general knowledge of Google Ads, knowledge and experience with social media ad management, general knowledge of Google Analytics, general knowledge in CRO
  • Excellent customer service skills
  • Capable of working concurrently on several projects
  • Excellent organizational skills and attention to detail
What We Offer:
  • Negotiable compensation based on experience
  • Annual merit-based increases
  • Opportunities for growth and professional development
  • A dynamic and supportive work environment
  • Access to cutting-edge technology and tools
  • A comprehensive benefits package
How to Apply:

Please submit a resume or CV (in English) to be considered for this opportunity. We consider all open roles when reviewing resumes and applications.

WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers.