Strategic Marketing Director
7 days ago
Executive Head of Marketing and Communications
Set Consulting seeks a seasoned marketing leader to drive integrated marketing and communication strategies. The ideal candidate will develop a powerful brand that resonates with targeted communities, driving enterprise-wide campaigns, activations, and experiences.
Main Responsibilities:
- Develop and implement an integrated marketing and communication strategy.
- Conceptualize and execute innovative marketing and communication plans, partnering with executives and participating in senior management and strategy sessions.
- Translate marketing strategies into engaging experiences that foster a culture of transparency and collaboration.
- Contribute to employee brand architecture and position messaging.
- Collaborate with brand experience, events, communications, PR, and design teams.
- Communicate HR touchpoints, such as recruitment, graduate programs, scholarships, and alumni initiatives.
- Lead a cross-functional team to deliver the marketing brand.
- Utilize various media, platforms, creatives, events, written articles, and presentations.
- Create a strong sense of community among employees.
- Conceptualize and execute activations and experiences through impactful events and communications.
- Shape internal communications and deliver events to reach employees in SA and African markets.
- Manage internal reputational issues and orchestrate clear and concise messaging.
- Lead brand initiatives to attract top talent and ensure the firm is an employer of choice.
- Create inspiring content for diverse channels.
- Direct digital and social media platforms, channels, and content.
- Monitor the employee value proposition to draw relevant insights.
- Provide input to budget planning proposals for senior leadership.
- Conceptualize campaigns to boost employee engagement and sense of belonging.
- Lead communication initiatives across multiple regions.
- Build a strong media profile and manage the communications value chain.
Qualifications and Experience:
- Marketing or communications degree, preferably with honors or a master's degree.
- Proven track record in integrated marketing and communications at a senior level.
- Experience within a top bank, financial services firm, agency, or related industry.
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