Strategic Marketing Director

7 days ago


Johannesburg, Gauteng, South Africa Set Consulting Full time

Executive Head of Marketing and Communications

Set Consulting seeks a seasoned marketing leader to drive integrated marketing and communication strategies. The ideal candidate will develop a powerful brand that resonates with targeted communities, driving enterprise-wide campaigns, activations, and experiences.

Main Responsibilities:

  • Develop and implement an integrated marketing and communication strategy.
  • Conceptualize and execute innovative marketing and communication plans, partnering with executives and participating in senior management and strategy sessions.
  • Translate marketing strategies into engaging experiences that foster a culture of transparency and collaboration.
  • Contribute to employee brand architecture and position messaging.
  • Collaborate with brand experience, events, communications, PR, and design teams.
  • Communicate HR touchpoints, such as recruitment, graduate programs, scholarships, and alumni initiatives.
  • Lead a cross-functional team to deliver the marketing brand.
  • Utilize various media, platforms, creatives, events, written articles, and presentations.
  • Create a strong sense of community among employees.
  • Conceptualize and execute activations and experiences through impactful events and communications.
  • Shape internal communications and deliver events to reach employees in SA and African markets.
  • Manage internal reputational issues and orchestrate clear and concise messaging.
  • Lead brand initiatives to attract top talent and ensure the firm is an employer of choice.
  • Create inspiring content for diverse channels.
  • Direct digital and social media platforms, channels, and content.
  • Monitor the employee value proposition to draw relevant insights.
  • Provide input to budget planning proposals for senior leadership.
  • Conceptualize campaigns to boost employee engagement and sense of belonging.
  • Lead communication initiatives across multiple regions.
  • Build a strong media profile and manage the communications value chain.

Qualifications and Experience:

  • Marketing or communications degree, preferably with honors or a master's degree.
  • Proven track record in integrated marketing and communications at a senior level.
  • Experience within a top bank, financial services firm, agency, or related industry.


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