Brand and Marketing Director
4 days ago
A leading telecommunications company is seeking a dynamic and experienced professional to lead the transformation of its brand and marketing strategy. As the Director of Brand and Marketing, you will play a pivotal role in formulating and implementing a comprehensive enterprise-wide marketing strategy to maximize revenue potential and elevate our clients brand positioning in the market.
Key Responsibilities:- Brand and Marketing Integrated Strategy:
- Collaborate with cross-functional teams to develop and drive a cohesive brand and enterprise-wide marketing strategy.
- Identify competitive advantages and formulate a market position aligned with overarching business goals.
- Lead the implementation of annual plans across functions, processes, technologies, products, teams, and customers.
- Ensure effective communication of collective goals and objectives, integrating the Group and clients strategy and direction.
- Growth and Performance:
- Broaden marketing scope beyond traditional campaigns to tap into untapped target segments.
- Leverage digital and data platforms for customer acquisition, retention, and innovative marketing models.
- Measure and control the marketing function's growth performance through key performance benchmarks.
- Analyze revenue sources, develop advertising predictions, and maximize return on investment.
- Play a critical role in creating thought leadership, staying abreast of industry trends, and sharing best practices.
- Education, Skills, and Experience:
- Minimum of a 4-year Commercial/Marketing/Business Degree; MBA or Masters in a relevant field preferred.
- Minimum 15 years of experience in strategic Global Brand Management/Commercial/Chief Marketing Officer roles.
- Work experience in a global/multinational enterprise, preferably in the telecommunications industry.
- Strong understanding of emerging markets with a track record of senior management.
- Experience in digital communication, media, and continuous improvement through the implementation of best practices.
- Proficiency in English is essential.
- Improved strategic alignment and collaboration between Brand & Marketing and other business units.
- Enhanced governance and enablement of Brand & Marketing culture.
- Sustainable Brand & Marketing practices fostering a unified and iconic brand.
- Consistent Customer Brand Experience at every touchpoint.
- Increased visibility of competitive positioning and advantage in the market.
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