Brand and Marketing Director

2 months ago

Johannesburg, Gauteng, South Africa Isilumko Staffing Full time
Unlock Revenue Potential as Brand and Marketing Director

A leading telecommunications company is seeking a dynamic and experienced professional to lead the transformation of its brand and marketing strategy. As the Director of Brand and Marketing, you will play a pivotal role in formulating and implementing a comprehensive enterprise-wide marketing strategy to maximize revenue potential and elevate our clients brand positioning in the market.

Key Responsibilities:
  1. Brand and Marketing Integrated Strategy:
    • Collaborate with cross-functional teams to develop and drive a cohesive brand and enterprise-wide marketing strategy.
    • Identify competitive advantages and formulate a market position aligned with overarching business goals.
    • Lead the implementation of annual plans across functions, processes, technologies, products, teams, and customers.
    • Ensure effective communication of collective goals and objectives, integrating the Group and clients strategy and direction.
  2. Growth and Performance:
    • Broaden marketing scope beyond traditional campaigns to tap into untapped target segments.
    • Leverage digital and data platforms for customer acquisition, retention, and innovative marketing models.
    • Measure and control the marketing function's growth performance through key performance benchmarks.
    • Analyze revenue sources, develop advertising predictions, and maximize return on investment.
    • Play a critical role in creating thought leadership, staying abreast of industry trends, and sharing best practices.
  3. Education, Skills, and Experience:
    • Minimum of a 4-year Commercial/Marketing/Business Degree; MBA or Masters in a relevant field preferred.
    • Minimum 15 years of experience in strategic Global Brand Management/Commercial/Chief Marketing Officer roles.
    • Work experience in a global/multinational enterprise, preferably in the telecommunications industry.
    • Strong understanding of emerging markets with a track record of senior management.
    • Experience in digital communication, media, and continuous improvement through the implementation of best practices.
    • Proficiency in English is essential.
Key Outcomes:
  • Improved strategic alignment and collaboration between Brand & Marketing and other business units.
  • Enhanced governance and enablement of Brand & Marketing culture.
  • Sustainable Brand & Marketing practices fostering a unified and iconic brand.
  • Consistent Customer Brand Experience at every touchpoint.
  • Increased visibility of competitive positioning and advantage in the market.

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