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Global Marketing Technology Director

1 month ago

Johannesburg, Gauteng, South Africa NTT Full time

Company Overview

NTT DATA is a $30+ billion trusted global innovator of business and technology services.

We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success.

We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future.

Estimated Salary:$140,000 - $180,000 per year

Job Description

The Senior Manager Marketing Technology will join the center of excellence team to help the broader NTT DATA marketing organization scale in Account Based Marketing (ABM) and Marketing Automation Platforms (MAP).

This role will play a critical role in building a global MarTech stack with centralized platforms for regional use to execute marketing that resonates most with our clients.

This approach will enable faster time to market, asset and campaign re-use and best practices.

Key Responsibilities:

  • Act as product owner of MAP and ABM platforms and as the primary point of contact for the applications – including staying abreast of application features both upcoming and existing.
  • Lead the evaluation and rationalization of current similar applications to select one for standardization.
  • Work with cross-functional teams and marketing platform stakeholders across NTT DATA globally: Interact and collaborate regularly with IT, Enterprise Architecture, marketing stakeholders, business analysts and project management.
  • Develop business cases with input of team members and stakeholders
  • Support identifying total cost of ownership, gathering business requirements and score applications.
  • Maintain and identify integration platform owners, foster and build relationships with regional platform users
  • Lead the rollout of the chosen application, using change management skills to ensure application adoption through clear and transparent communication
  • Support and assist with developing training plans with the MarTech Enablement and Governance lead to ensure standards are established for global use.
  • Collating business requirements for consistent creation of lead scoring models in Marketing Automation aligned to marketing funnel.

Required Skills and Qualifications

A Client-First Attitude

A strong understanding of operational requirements of ABM and MAP programs.

Strong Project Management Skills

A strong process orientation -- able to analyze tasks and execute in collaboration cross-functional teams and stakeholders.

Prior Experience

Experience with Pardot, Eloqua, DemandBase and Terminus is a plus.

Strong understanding and use of SalesForce CRM and related ecosystem to drive demand generation.

Bachelor's Degree

An undergraduate degree or equivalent combination of education and work experience.

Location

Remote work available with occasional travel to company locations.