Lead Generation Specialist

16 hours ago


Cape Town, Western Cape, South Africa HANGAR49 Full time

Hangar49 is a pioneering organization in the field of B2B operations, seeking an exceptional Lead Generation Specialist to spearhead cold outreach efforts. As a key member of our team, you will be responsible for driving lead generation and playing a pivotal role in our sales pipeline growth.

Job Overview

We are looking for a highly skilled and experienced professional with a proven track record in cold outreach, lead generation, and B2B sales. The ideal candidate will possess excellent written communication skills, proficiency in using outreach platforms and CRMs, and a data-driven mindset.

Key Responsibilities
  • B2B Lead Generation:
  • Conduct thorough research to identify target accounts, decision-makers, and key contacts within ideal customer profiles (ICPs). Develop and maintain a database of prospects, ensuring data accuracy and segmentation.
  • Outreach Strategy & Campaign Management:
  • Design and execute multi-channel cold outreach campaigns tailored to specific industries and personas. Craft compelling messages that resonate with B2B audiences and address their pain points.
  • Develop and manage follow-up sequences to maximize engagement and response rates.
  • Collaboration & Alignment:
  • Work closely with sales teams to ensure smooth lead handover and alignment of messaging with sales objectives.
  • Collaborate with the marketing team to leverage insights, content, and resources for effective outreach.
  • Performance Tracking & Optimization:
  • Monitor and analyze campaign metrics such as open rates, response rates, and conversions.
  • A/B test subject lines, messaging, and CTAs to continually optimize performance.
  • Provide detailed reports on outreach effectiveness and propose improvements.
Requirements

Preferred qualifications include experience in SaaS or technology-driven industries, familiarity with account-based marketing strategies, and prior use of tools like LinkedIn Sales Navigator, Lemlist, or Apollo.io. We offer a competitive salary range of $80,000-$120,000 per annum, commensurate with experience, along with a comprehensive benefits package and opportunities for professional growth.



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