Digital Campaign Strategist

1 week ago


Johannesburg, Gauteng, South Africa Nedbank Full time
Job Overview

Nedbank is seeking a skilled Digital Campaign Strategist to join our team. As a key member of our marketing department, you will be responsible for designing and executing digital campaign journeys that drive business results.

Key Responsibilities
  • Develop and implement digital campaign strategies that align with business objectives.
  • Collaborate with cross-functional teams to ensure seamless campaign execution.
  • Analyze campaign performance and provide data-driven insights to inform future marketing initiatives.
  • Stay up-to-date with industry trends and best practices in digital marketing.
  • Manage and optimize digital marketing channels, including social media, email, and search engine marketing.
  • Work closely with the marketing team to develop and execute integrated marketing campaigns.
  • Measure and report on campaign ROI and provide recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing or related field.
  • 3-6 years of experience in digital marketing, with a focus on campaign execution and strategy.
  • Proven track record of delivering successful digital campaigns that drive business results.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
Preferred Qualifications
  • Diploma in Marketing and Communication or Commerce.
Essential Certifications
  • Marketing Association of South Africa (MASA).
Technical / Professional Knowledge
  • Communication Strategies.
  • Data analysis.
  • Governance, Risk and Controls.
  • Industry trends.
  • Nedbank policies and procedures.
  • Principles of financial management.
  • Relevant software and systems knowledge.
  • Database Management.
  • Business Acumen.
  • Research methodology.
Behavioural Competencies
  • Building Influential Partnerships.
  • Driving Successful Customer Engagements.
  • Valuing Differences.
  • Global Perspective.
  • Planning and Organizing.
  • Establishing Customer Value.


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