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Marketing Analyst

2 months ago

Cape Town, Western Cape, South Africa Betway Group Full time
About the Role

We are seeking a highly skilled Marketing Analyst to join our team at Betway Group. As a Marketing Analyst, you will play a critical role in driving business growth through data-driven insights and strategic marketing initiatives.

Key Responsibilities
  • Conduct in-depth analysis of marketing campaigns' performance, including acquisition KPIs, RoAS, conversion rates, and retention metrics.
  • Develop and maintain dashboards and reports to provide insights into campaign and marketing channel performance.
  • Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
  • Collaborate with cross-functional teams to develop and implement marketing strategies.
  • Stay up-to-date on the latest marketing trends, technologies, and best practices.
Requirements
  • Strong analytical and problem-solving skills, with the ability to communicate complex ideas clearly and effectively.
  • Experience working with data analytics tools, including Python/PySpark/SQL and DBT models.
  • Excellent communication and presentation skills, with the ability to convey complex data findings in a clear and concise manner.
  • Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements.
What We Offer

We offer a comprehensive learning and development program, regular feedback, and a range of benefits to support your growth and well-being. Our culture is built on core values of adaptability, ownership, and innovation, and we are committed to creating a supportive and inclusive environment for all employees.

At Betway Group, we value diversity and equal opportunities, and we are committed to creating a workplace where everyone can thrive. If you are a motivated and talented individual who is passionate about marketing and data analysis, we encourage you to apply for this exciting opportunity.