Strategic Creative Lead

1 month ago


Cape Town, Western Cape, South Africa Inuversal Group Full time

Inuversal Group is seeking a skilled Strategic Creative Lead to join our team. The ideal candidate will have a deep understanding of consumer insights and brand positioning.

The estimated salary for this position is $90,000 - $120,000 per year, depending on experience and qualifications.

About the Role

This is an exciting opportunity to work in a fast-paced environment where you will be responsible for crafting, guiding, and executing creative strategies that drive brand growth, resonate with audiences, and align with our business objectives.

  • Creative Concept Development: Develop and present unique, compelling concepts and strategies for campaigns, digital content, and brand experiences.
  • Audience Insights: Conduct research to identify consumer trends, behaviors, and insights that inform creative direction and drive meaningful engagement.
  • Strategy Creation: Build creative strategies that align with brand goals and marketing objectives, considering the competitive landscape and brand positioning.

You will collaborate with cross-functional teams, including marketing, design, and product, to bring campaigns and projects to life from concept through execution.

Requirements

To succeed in this role, you will need:

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Minimum of 3-5 years of experience as a Creative Strategist or in a similar role.
  • Strong understanding of consumer insights, brand positioning, and digital marketing principles.
  • Excellent storytelling and communication skills, with a talent for presenting ideas clearly and persuasively.
What We Offer

We offer a dynamic work environment, opportunities for professional growth and development, and a competitive salary and benefits package.



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