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Group Account Director

1 month ago

Sandton, South Africa Digitas Full time

Job Title: Group Account Director

About the Role:

The Group Account Director will be responsible for overseeing multiple account teams and ensuring the successful management and growth of client relationships in line with budgets, pitch opportunities, retention & CS excellence integration.

Key Responsibilities:

  • Support the BUD, Client and Agency teams by ensuring management and monitoring of the timelines and milestones of short and long term strategic, creative & financial objectives for ongoing success.
  • Pro-actively escalating issues to BUD as needed to prevent Client escalation.
  • Living shared values and core behaviours of Publicis Group Africa
  • Inculcate core values and behaviours in the culture, beliefs and behaviours of the Account Directors team members
  • Maintain excellent intercompany and interdepartmental communication and knowledge transfer

Day-to-Day:

  • Client Management: serves as the main point of contact for high-profile clients, building and maintaining strong relationships, understanding their needs, and ensuring client satisfaction.
  • Team Leadership: lead and mentor account teams, providing guidance, direction, and support to ensure the successful execution of campaigns and projects.
  • Strategic Planning: responsible for developing strategic plans and objectives for client accounts, working closely with clients and internal teams to align strategies with business goals.
  • Business Development: identify new business opportunities, pitch ideas to potential clients, and work to expand the agency's client base.
  • Financial Management: Manage account budgets, monitor financial performance, and ensure profitability while meeting client expectations.
  • Campaign Oversight: Oversee the development and implementation of advertising and marketing campaigns, ensuring they are delivered on time, on budget, and meet quality standards.
  • Cross-Functional Collaboration: Collaborate with other departments such as creative, media, and research to deliver integrated solutions that meet client objectives.
  • Performance Evaluation: Assess the performance of account teams, provide feedback, and implement strategies for continuous improvement.

Growth and Profitability:

  • Assist BUD in driving the optimisation and harmonisation/integration of the various departments and PGA affiliated agencies.
  • Ensure maintenance of implemented resource & infrastructure optimisation
  • Ensure maintenance of implemented best-practice (both directions)
  • Maintain efficiencies, economies of scale & resource optimisation

Talent:

  • Assist BUD to retain and grow the best Account Management talent in the industry, acting as a role model for jnr Account Management members.
  • Support knowledge transfer, knowledge sharing and up skilling through relevant & appropriate learning/teaching channels
  • Professional maturity to effectively collaborate with other agencies (e.g. Media, Activation, production & PR) partners.

Operational Excellence:

  • Monitor and manage the workflow process, escalating to BUD where necessary.
  • Monitor standards and implement client feedbackback and measurement systems for agency growth and reputational management
  • Assist to optimise internal resource allocation and utilisation
  • The ability to scope projects from a resourcing and timing point of view.
  • Solid writing, speaking & presenting skills in English.
  • Develop Junior Account Management team members to mentor them in creating and seamlessly delivering on integrated campaigns.

Qualifications:

  • Tertiary qualification: Relevant Marketing Diploma/Degree
  • Advanced marketing qualifications would be an advantage
  • Project Management qualification will be an advantage

Experience:

  • At least 4-5 years of relevant experience in the advertising industry.
  • At least 2 years of experience in a leadership capacity.
  • Top talent who has demonstrated ability to manage scaled campaigns in all areas of brand building (communications, experiences and technology).
  • Solid writing, speaking & presenting skills in English.

Behavioural Competencies:

  • Strategic Thinking
  • Inspirational Leadership
  • Business Acumen
  • Problem solving & descision making skills
  • Strong analytical & reasoning skills
  • Client relationship building
  • Leading a Team

Critical Success Factors:

  • Implementation of operational process
  • Motivating and inspiring junior team members
  • Operational accountability
  • Financial Management on a senior level
  • Writing briefs for the interal studio
  • Strong interpersonal skills,
  • Strategic thinking, and a deep understanding of both client needs and agency capabilities.
  • Driving growth, fostering innovation, and maintaining the agency's reputation for excellence in client service and campaign execution.