Customer Experience Strategist: Journey Mapping Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Ad Talent Full time

About the Role:

We are seeking a skilled Customer Journey Mapping Specialist to join our team at Ad Talent. The successful candidate will be responsible for mapping, analysing and enhancing the customer experience across all touch-points.

Key Responsibilities:

  • Create detailed maps of the customer journey, identifying key touchpoints, pain points and opportunities for improvement.
  • Use data and customer feedback to visualise and understand customer experiences from initial contact to post-purchase.
  • Analyse customer data and metrics to identify trends, patterns and insights.
  • Develop reports and dashboards to track the effectiveness of customer experience initiatives.
  • Work with cross-functional teams to design and implement strategies that enhance the customer journey.
  • Develop actionable recommendations based on research and analysis.
  • Collect and analyse customer feedback through surveys, interviews and other methods.
  • Translate customer insights into actionable improvements and strategic initiatives.
  • Partner with marketing, sales, product development and customer support teams to ensure a cohesive and positive customer experience.
  • Facilitate workshops and meetings to drive customer-centric thinking across the organisation.
  • Identify and address gaps in the customer journey.
  • Implement best practices and process improvements to enhance customer satisfaction.
  • Develop and oversee programmes aimed at improving overall customer engagement and loyalty.
  • Stay updated on industry trends and best practices to ensure the company remains competitive.

Requirements:

  • Relevant tertiary qualification in Marketing/IMM/Business Management/ (essential).
  • Grade 12 or equivalent (essential).
  • 1 - 3 years' experience in a senior Marketing/CRM role (essential).
  • Basic knowledge of data analysis experience (desirable).
  • Relevant industry experience (desirable).
  • Knowledge of marketing and communication processes.
  • Knowledge of customer relationship management/loyalty, etc.
  • Knowledge of customer management life cycle.
  • Knowledge of market research/research and analytics/quantitative data and trend analysis.
  • Knowledge of UX/UI principles.
  • Experience with journey mapping tools.
  • Data and trend analysis skills.


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