Customer Experience Strategist: Journey Mapping Specialist
2 weeks ago
About the Role:
We are seeking a skilled Customer Journey Mapping Specialist to join our team at Ad Talent. The successful candidate will be responsible for mapping, analysing and enhancing the customer experience across all touch-points.
Key Responsibilities:
- Create detailed maps of the customer journey, identifying key touchpoints, pain points and opportunities for improvement.
- Use data and customer feedback to visualise and understand customer experiences from initial contact to post-purchase.
- Analyse customer data and metrics to identify trends, patterns and insights.
- Develop reports and dashboards to track the effectiveness of customer experience initiatives.
- Work with cross-functional teams to design and implement strategies that enhance the customer journey.
- Develop actionable recommendations based on research and analysis.
- Collect and analyse customer feedback through surveys, interviews and other methods.
- Translate customer insights into actionable improvements and strategic initiatives.
- Partner with marketing, sales, product development and customer support teams to ensure a cohesive and positive customer experience.
- Facilitate workshops and meetings to drive customer-centric thinking across the organisation.
- Identify and address gaps in the customer journey.
- Implement best practices and process improvements to enhance customer satisfaction.
- Develop and oversee programmes aimed at improving overall customer engagement and loyalty.
- Stay updated on industry trends and best practices to ensure the company remains competitive.
Requirements:
- Relevant tertiary qualification in Marketing/IMM/Business Management/ (essential).
- Grade 12 or equivalent (essential).
- 1 - 3 years' experience in a senior Marketing/CRM role (essential).
- Basic knowledge of data analysis experience (desirable).
- Relevant industry experience (desirable).
- Knowledge of marketing and communication processes.
- Knowledge of customer relationship management/loyalty, etc.
- Knowledge of customer management life cycle.
- Knowledge of market research/research and analytics/quantitative data and trend analysis.
- Knowledge of UX/UI principles.
- Experience with journey mapping tools.
- Data and trend analysis skills.
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