Customer Experience Strategist
1 month ago
We are seeking a highly skilled Customer Experience Strategist to lead our team in Johannesburg, South Africa. As a key member of our marketing department, you will be responsible for developing and implementing innovative strategies that drive player acquisition, retention, and loyalty.
The successful candidate will have a strong background in marketing, with a minimum of 3 years' experience in the online gaming industry. You will possess excellent analytical skills, with the ability to turn data insights into actionable marketing strategies. A creative thinker with a strategic mindset, you will be able to design and implement game-changing initiatives that shape how players interact with our brand.
Main Responsibilities- Develop and execute innovative strategies to increase player acquisition, retention, and loyalty across the entire lifecycle.
- Design localized, segmented campaigns tailored to different player groups, ensuring offers and promotions resonate with their target audience.
- Analyze customer behavior and data insights to adapt communications and personalize player experiences, optimizing conversion, retention, and overall customer value.
- Lead cross-functional teams to align lifecycle initiatives with broader business objectives, ensuring seamless execution and meaningful results.
- A marketing degree or relevant qualification is essential.
- A minimum of 3 years' experience in marketing, ideally within the online gaming industry.
- Strong knowledge of the online casino and betting landscape, with the ability to identify trends and shape strategies around them.
- Expertise in analyzing data and turning insights into actionable marketing strategies that drive player loyalty.
We are a dynamic company that values creativity, data-driven strategies, and delivering exceptional player experiences. If you're a passionate leader with a vision for shaping the player journey, we want to hear from you. Join us in creating unforgettable moments for our customers
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