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Client Engagement Expert

2 months ago

Cape Town, Western Cape, South Africa CME Recruitment Full time
About the Role

CME Recruitment is seeking a highly skilled Customer Relationship Specialist to join our team. As a key member of our organization, you will play a pivotal role in nurturing and expanding our customer base while ensuring an exceptional customer experience.

Key Responsibilities
  • Develop and implement customer-centric strategies to enhance customer acquisition, retention, and lifetime value.
  • Utilize CRM tools and platforms to segment customers effectively and personalize communication and marketing efforts.
  • Collaborate with cross-functional teams to integrate CRM initiatives into overall business strategies.
  • Analyse customer data and behaviour to identify trends, preferences, and opportunities for improvement.
  • Create targeted campaigns, including loyalty programs and customer feedback initiatives, to drive customer engagement and satisfaction.
  • Monitor and optimize customer touchpoints across various channels.
  • Establish KPIs and performance metrics to measure the effectiveness of CRM initiatives.
  • Stay informed about industry trends, best practices, and emerging technologies in CRM and customer experience management.
  • Provide training and support to internal teams on CRM tools, processes, and best practices.
  • Continuously assess and refine CRM strategies based on customer feedback, market dynamics, and business goals.
Requirements
  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Proven experience 5 years in CRM, customer experience management, or a similar role.
  • Strong knowledge of Paid media channels including Google Ads, META, and TikTok.
  • Knowledge of e-commerce and digital marketing trends is preferred.
  • Proficiency in CRM software and tools (e.g., Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics or similar platforms).
Preferred Skills
  • Ability to customize CRM software to meet business needs.
  • Knowledge of CRM best practices, including data hygiene, segmentation, and reporting.
  • Proficiency in data management and analysis within CRM systems.
  • Understanding of key performance indicators (KPIs) and metrics related to customer acquisition, retention, and lifetime value.
  • Experience with A/B testing and experimentation to optimize CRM campaigns and strategies.
  • Strong written and verbal communication skills.
  • Ability to collaborate cross-functionally with sales channel, marketing, and customer support teams.
  • Capability to manage CRM implementation projects.
  • Aptitude for identifying issues or inefficiencies in CRM processes and developing solutions to address them.
What We Offer

CME Recruitment offers a dynamic and supportive work environment, competitive compensation, and opportunities for professional growth and development.