Marketing Manager

2 weeks ago


Cape Town, Western Cape, South Africa wePlace Full time

We are seeking an experienced Client Engagement Marketing Specialist to join our team at wePlace. As a key member of our marketing department, you will play a crucial role in developing and executing client-centric marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Client Engagement Strategy: Develop and implement client engagement strategies that align with our business objectives and meet the evolving needs of our customers.
  • Marketing Campaign Execution: Plan and execute marketing campaigns across various channels, including digital, social media, and email, to deliver effective client engagement and drive business results.
  • Team Management: Lead and manage a team of marketing professionals to ensure seamless execution of marketing campaigns and strategies.
  • Performance Measurement: Monitor and evaluate the performance of marketing campaigns and strategies to identify areas for improvement and optimize future initiatives.
Requirements
  • Education: Bachelor's degree in Marketing or Business Management, with a postgraduate diploma in Marketing or Business Management being an added advantage.
  • Experience: Minimum 5 years of marketing experience in a large, complex, and client-focused organization, with experience in CRM strategy, systems, and data, direct marketing, and team management.
  • Skills: Salesforce Marketing Cloud experience, cross-functional project coordination and management, and a strong understanding of client behavior and engagement needs.


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