Digital Marketing Strategist

8 hours ago


Bellville, Western Cape, South Africa Arvo Full time
Job Summary

We are seeking a highly skilled Digital Marketing Strategist to join our team at Arvo. As a key member of our marketing department, you will play a vital role in driving business growth and enhancing relationships with various stakeholders.

The ideal candidate will possess a unique blend of strategic thinking and hands-on digital marketing expertise. You will be responsible for managing SEO, paid advertising, social media, website updates, CRM, email marketing, and analytics to drive initiatives aligned with business objectives.

Key Responsibilities
  • SEO Management: Conduct keyword research, develop and implement SEO strategies, monitor performance.
  • Paid Advertising: Plan and optimize paid campaigns across platforms (Google Ads, LinkedIn).
  • Social Media: Develop strategies for brand awareness, create content, and track analytics.
  • Website Management: Update the website using WordPress, collaborate on new features.
  • CRM and List Management: Manage customer databases, segment lists, execute CRM strategies.
  • Email Marketing: Design campaigns, analyze performance, implement improvements.
  • Analytics and Reporting: Use Google Analytics for insights, track traffic and campaign success.
Qualifications and Experience
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Certification in Google Ads or Analytics is advantageous.
  • 5+ years of experience in digital marketing, preferably in financial services.
  • Proficient in SEO, advertising, social media, WordPress, CRM; basic programming skills are a plus.
Key Competencies
  • Strong communication, interpersonal, and analytical skills.
  • Ability to manage multiple projects, meet deadlines, and implement effective strategies.
  • Client-focused, proactive, detail-oriented, collaborative.

This role is ideal for a digital marketing professional eager to make a meaningful impact in a dynamic, client-focused environment. We offer a competitive salary and a chance to grow with our company.



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