![Santam](https://media.trabajo.org/img/noimg.jpg)
Marketing Manager
5 days ago
ABOUT JASURE (SANTAM) KEY RESPONSIBILITIES
Strategy
Successfully marry the aspirations of a disruptor brand with the traditions of a blue-chip heritage brand.
Deeply understand our target market by conducting market research, through contact time with customers, and through industry analysis.
Drive continuous customer-centricity by integrating research findings and data into the Marketing strategy
Build effective partnerships with other JaSure departments (Product, Engineering, Client Services, Underwriting etc.) and with Santam and Sanlam stakeholders (Brand, PR, Media, Research and Direct).
Campaign Execution
Take a hands-on approach to drive successful multi-channel campaigns from ideation to execution.
Manage agency partners and vendors in terms of brief development, evaluation and contracting, collaboration, project management, and budget management.
Understand the CRM platform and champion direct marketing initiatives.
Measure and report on the performance of marketing campaigns.
Prepare and monitor campaign budgets and expenditure.
Innovation
Accelerate the transition towards automated, data-driven Marketing models.
Drive acquisitional efficiency through continuous experimentation.
Support the establishment and operation of distribution partnerships with internal and external partners.
Conduct data analytics to identify patterns, trends and opportunities.
Stay up to date with industry trends, best practices and technologies.
Team Leadership
Nurture a high-performance Marketing team through culture, tools, and ways of working.
Grow the Marketing team through recruitment and by positioning JaSure as an employer of choice for Marketing professionals.
Effectively lead by providing clear direction, encouraging participation, and creating a safe environment that promotes collaboration. SKILLS AND EXPERIENCE
10+ years' experience in Marketing roles
3+ in a management/leadership role.
At least 5 years in consumer brand environments, preferably in the Financial Services (B2C) industry.
Relevant diploma or degree e.g. Marketing, Advertising.
Strong integrated marketer comfortable with the entire marketing mix
Solid knowledge of the digital marketing landscape and analytics platforms
Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, environment where you will be required to get your hands dirty.
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Strong project management and stakeholder management KEY COMPETENCIES
Collaborates
Client focus
Drives results
Flexibility and adaptability
Cultivates Innovation
Driving Strategy
Commercial orientation
Talent Enablement
ENVIRONMENT
Start-up environment within a leading insurance corporate.
Market-related compensation with numerous benefits.
Remote first.
Access to co-share offices in Johannesburg and Cape Town that allow us to connect in person and ideate around a whiteboard.
Flexible working hours.
27 days annual leave to balance your work and life.
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