Digital Experience Strategist

4 weeks ago

Johannesburg, Gauteng, South Africa Nedbank Full time

Nedbank is seeking a skilled Digital Experience Strategist to join our team. This role offers an exciting opportunity to contribute to the development of innovative digital solutions that drive business growth and enhance customer experiences.

About the Role

The successful candidate will be responsible for leading the planning, prioritization, organization, and coordination of digital funnels across various platforms. They will ensure the successful implementation of projects and marketing campaigns aimed at enhancing user experience and conversion rates. In addition, they will provide guidance to squads, marketing teams, and agencies, offering insights on marketing campaign performance, digital platforms, analytics, and addressing anomalies to improve conversion ratios.

Key Responsibilities
  • Oversee the entire customer journey to maximize the effectiveness of each campaign and generate value at every touchpoint.
  • Collaborate closely with the agency to consistently monitor the performance of ongoing marketing campaigns.
  • Identify A/B testing opportunities to improve creative elements and messaging based on insights derived from paid media reports.
  • Continuously optimize ongoing marketing campaigns while leveraging analytics to achieve an improvement in user conversion rates.
  • Design and implement campaign user journeys for each campaign, incorporating AB testing methodologies.
  • Effectively manage the delivery of analytics, ensuring that the analytics is set up to track and manage both commercial and marketing objectives.
  • Take ownership of fixing identified issues within the user flow of marketing campaigns and oversee their implementation. Evaluate and manage escalated analytics and user experience.
  • Track campaign performance, measure, and implement ROMI methodologies for all campaigns.
  • Collect, analyze, and interpret post-campaign insights to inform and contribute to the development of future campaigns.
  • Consistently promote a customer-centric approach by defining it across all funnels through insights and customer testing in collaboration with design teams.
  • Contribute to fostering a culture that aligns with the achievement of the bank's digital strategic objectives.
  • Consistently analyze the performance of the app using tools such as Appsflyer to pinpoint areas for enhancement and optimization across various aspects of app campaigns and reporting.
Requirements
  • Advanced Diplomas/National 1st Degrees
Preferred Qualifications
  • Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing
Essential Certifications
  • Marketing Association of South Africa (MASA)
Minimum Experience Level
  • 2-3 years in analytics (Adobe Analytics or Google Analytics or Appsflyer, Adjust, Branch, Kochava)
  • 2-3 years in digital sales optimization (knowledge of A/B testing and experiment)
Salary

Ranging between R600,000 - R800,000 per annum, depending on qualifications and experience.

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