Financial Services Campaign Manager

1 month ago


Cape Town, Western Cape, South Africa Ad Talent Full time
Campaign Manager: Financial Services

We are seeking a highly skilled Campaign Manager to join our team at Ad Talent. As a key member of our marketing team, you will be responsible for driving the planning and execution of integrated marketing campaigns that promote our financial services and remittances offerings.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to engage target audiences and drive customer acquisition
  • Collaborate with cross-functional teams to ensure seamless campaign execution and effective communication
  • Analyse market research and customer insights to inform campaign development and optimisation
  • Monitor and evaluate campaign performance, making data-driven decisions to improve results
  • Manage campaign budgets and resources to ensure efficient use of marketing spend
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field
  • 5+ years of experience in managing campaigns, with a proven track record of success
  • Experience in the fintech industry or relevant financial services sector is highly desirable
  • Strong understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products
  • Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
  • Strong analytical skills and experience with data-driven decision-making
  • Collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
  • Creativity and a keen eye for design and messaging
  • Proficiency in marketing analytics and metrics, with the ability to interpret data to drive decision-making and optimise campaigns


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