Marketing Insights Specialist

1 month ago


Cape Town, Western Cape, South Africa Optential Consulting Full time
Job Title: Insights and Channel Specialist

At Optential Consulting, we are seeking a highly skilled Insights and Channel Specialist to join our team. This role will play a critical part in driving business growth objectives by delivering an insights-based channel strategy that supports the company's overall vision.

Main Responsibilities:
  • Develop and implement a channel strategy that aligns with the company's business objectives.
  • Conduct market research and analysis to identify trends and opportunities.
  • Collaborate with cross-functional teams to develop and execute marketing campaigns.
  • Monitor and report on sales and market trends, providing insights to inform business decisions.
  • Develop and manage category budgets, ensuring optimal profitability and range.
  • Plan and execute new product development (NPD) projects, working closely with brand teams.
  • Support export market drives and optimize shelf space and product allocation.
Requirements:
  • Minimum 5 years of experience in marketing, category management, or trade marketing in a FMCG environment.
  • Strong analytical skills, with in-depth knowledge of Circana/Nielsen and other consumer and shopper research methodologies.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Business acumen, with a strong understanding of financial and budget management.

Please note that if you do not receive a response to your application within 3 weeks, we consider your application unsuccessful.



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