Marketing Data Insights Specialist

4 weeks ago

Cape Town, Western Cape, South Africa Carry1st Full time
Marketing Data Analyst

Cary1st is a leading publisher of mobile games and digital content in Africa. We operate at the intersection of games, publishing, and fintech, scaling awesome content in frontier markets by solving hard problems. Our publishing and Pay1st business lines are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas.

As a Marketing Data Analyst, you will generate insights into our players and acquisition campaigns, leading to strategic recommendations and operational optimizations that drive cost-efficient acquisition of high-valued customers.

You will:

  • Insights & Optimization: Utilize advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations and/or operational optimizations.
  • Business Needs to Analytical Solutions: Collaborate with cross-functional teams to translate business questions & hypotheses into structured analysis, defining key metrics to track success.
  • Reporting: Develop, operationalize, and maintain dashboards & automated reports to visualize key performance indicators for senior management and aid operational decisioning for marketing teams.
  • Experimentation: Design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to further guide the UA roadmap.
  • Data Management: Ensure data accuracy and integrity, establishing best practices where there is no single source of truth.

Requirements

What makes you a great candidate?

  • Strong understanding of the mobile advertising space - networks, bidding systems, & algorithms - and fluency with key funnel metrics - CTR, CVR, CPI, ARPU, Retention, LTV.
  • Fluency in SQL. Proficiency in Tableau and Python is a plus.
  • Strong analytical skills backed by statistical fundamentals.
  • Strong problem-solving acumen backed by the ability to tackle ambiguity.
  • Excellent communication and collaboration skills to work cross-functionally with Marketing, Product, and Data teams.

Benefits

What will it be like to work at Cary1st?

Cary1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully remotely across 25+ countries. At Cary1st, you will have the opportunity to:

  • Build awesome, industry-changing products every day.
  • Grow with a VC-backed startup at the intersection of gaming and fintech.
  • Work from anywhere in the world with international teammates.
  • Own shares in the company, enabling you to benefit from the value you create.

Some additional perks...

  • Co-working excursions: Travel to meet your colleagues in cities around the world.
  • Awesome equipment: Get everything you need to work effectively.
  • Remote working allowance: Put an additional $600/year to optimize your WFH experience.
  • Learning and development: Attend courses, conferences, and training events.
  • Social events: Participate in regular company events to relax and connect with teammates.
  • Birthday leave: Enjoy a paid day off on your special day.

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Learn more about Cary1st...

  • Andreessen Horowitz shared why they invested in Cary1st.
  • VentureBeat announced that Cary1st has raised $27 million to develop and publish mobile games in Africa.
  • Remerge hosted Cordel on a podcast to discuss Cary1st and the African gaming market.

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