Senior Marketing Manager

1 month ago


Cape Town, Western Cape, South Africa Fiskal Finance Full time
About the Senior Marketing Manager - Content and Communication Position

Fiskal Finance is seeking a seasoned Content Marketing Manager to lead the development of compelling content across various platforms. This role requires a creative marketing professional with a strong writing background to drive inbound marketing strategies, including blogs, social media, and lead generation.

Key Responsibilities:
  • Content Strategy & Creation: Develop and execute a content strategy that resonates with our target audience, including blog posts, social media content, and email marketing campaigns.
  • Social Media Management: Oversee and coordinate social media activities to enhance brand visibility and engagement.
  • SEO Collaboration: Work closely with the SEO manager to optimize blog content for search engines and improve website visibility.
  • Website Content: Write and maintain engaging website copy that showcases our expertise and thought leadership.
  • Email Marketing: Craft and execute marketing emails that drive engagement and conversion.
  • Sales Collateral: Assist in the creation of impactful sales materials that support our sales teams.
  • Customer Case Studies: Develop compelling case studies that showcase our success stories and customer testimonials.
  • Cross-Functional Collaboration: Collaborate closely with the Fractional Head of Marketing, digital designer, and marketing assistant to ensure cohesive execution.
  • Event Support: Help plan and produce collateral for industry events and tradeshows.
Requirements:
  • 5+ years of experience in a content marketing role within a B2B software or services company.
  • Experience in the Accounting/Financial Services industry is advantageous.
  • Fluent in spoken English.
  • Exceptional writing skills in English (subject to testing).


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