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African Sales and Marketing Director
4 weeks ago
We are a leading organization in the hospitality investment and aviation industry, facilitating deal opportunities and delivering high-level networking and thought leadership.
Job Title: African Sales and Marketing DirectorJob Summary:We are seeking an experienced sales leader to lead our sales campaign for AHIF (Africa Hospitality Investment Forum) and drive revenue growth. The ideal candidate will have extensive experience in sales leadership, a strong understanding of African market dynamics, and the ability to engage high-level decision makers.
Key Responsibilities:- Develop and implement comprehensive sales strategies to achieve company objectives.
- Analyze market trends and competitors to identify opportunities and threats.
- Set and track sales targets, KPIs, and performance metrics.
- Develop the annual go-to-market sales campaign for AHIF.
- Work with local stakeholders and partners to ensure 'African' involvement throughout the event.
- Support any 'Market Day' events by helping organize day events/fam trips and local invitations to the event.
- Work with African Government bodies supporting our events.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Represent the company at industry events and networking opportunities.
- Work collaboratively with production, marketing, operations, and Investor Relations teams to drive and manage the event campaign.
- Develop new products (including digital where applicable) to sell to our clients.
- Design and implement an onsite rebook strategy for AHIF (target 80% onsite rebook year on year).
- Initially working with internal team members, you'll be working collaboratively to hit challenging sales targets.
- The potential, subject to robust business plans, would be to grow the sales team, recruit and onboard Sales Managers and Execs where needed who would report directly to you.
- Run weekly forecasting sessions with Sales Team to provide accurate weekly and monthly forecasts/reviews of ongoing sales campaigns.
- Run any annual appraisals for sales team members and identify and implement delivery of any training or development needs they have.
- Identify and implement sales productivity improvement initiatives & processes.
- Be the key Sponsorship lead for AHIF, closing major big-ticket deals to contribute to the achievement of the targets set by the Commercial Director.
- A key role will be to increase our relationship with our core audiences of investors/developers/owners – you will work with our Investor Relations team (and where needed programming) to support introduction of new customers.
- Work with the FHS World team on developing sponsorship and attendance for the Dubai event.
- Work collaboratively with other Sales Directors to coordinate the sales of key accounts and to upsell across the Bench portfolio.
- Develop your own personal brand within the industry – leading industry podcasts and being present through social media.
- Build and update client contacts within the company CRM system (HubSpot).
- You will have at least 5 years experience of leading sales campaigns and preferably have evidence of leading a team - clearly demonstrating success in achieving targets and growth of products.
- You will have dealt with complex sales with multiple stakeholders to bring in big ticket deals.
- You will be motivated by stretch targets.
- You will be able to demonstrate experience of developing clear strategies to deliver above target outcomes.
- You will be able to communicate effectively, both verbally and in writing, to give accurate appraisals of where the sales campaign is and provide accurate forecasts of pipelines and progress towards goals.
- You will have recruited, trained and managed a sales team – allocating and managing staff and territories to achieve sales goals.
- You will have demonstrated that you are an independent worker but also a team player with sharp business acumen able to inspire a team and drive the results the business is aiming to achieve.
- Multiple languages (English, French) are preferred.
R250,000 per annum based on location and industry standards.