Marketing and Communications Specialist

1 month ago


Cape Town, Western Cape, South Africa Oxyon People Solutions Full time

Position Overview:

The Marketing and Communications Specialist plays a crucial role within our organization, contributing to various departments and supporting the Marketing Manager in executing strategic initiatives aimed at enhancing company profitability and driving sales through effective marketing campaigns.

Key Responsibilities:

  • Collaborate with the Marketing Manager to implement comprehensive marketing strategies that boost website traffic and generate quality leads.
  • Utilize a diverse range of direct and online marketing channels to promote conferences and exhibitions.
  • Support the Management Team in executing the marketing plan and ensure alignment with organizational goals.

Essential Skills:

The ideal candidate will be innovative, organized, and well-versed in the latest online platforms. Strong communication skills, attention to detail, and a proactive approach are essential for success in this role.

Performance Indicators:

  • Impact sales results through the development and execution of field marketing activities.
  • Monitor and report on the effectiveness of marketing campaigns and promotional activities.
  • Provide insights and recommendations for new revenue-generating ideas.

Core Duties:

  • Work closely with Marketing Managers to create an integrated marketing strategy for exhibitions and conferences.
  • Analyze existing databases to enhance direct marketing efforts.
  • Manage media partnerships to ensure optimal exposure while adhering to budget constraints.

Sales and Reporting:

Engage in proactive outreach to attract sponsorship and delegate participation for events. Maintain accurate records of sales activities and provide regular updates to the Event Director regarding progress and market intelligence.

Effective collaboration with internal departments is vital to ensure a seamless client experience and maximize opportunities for growth.



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