Marketing and Communications Specialist

2 weeks ago


Cape Town, Western Cape, South Africa West Coast Personnel Full time

West Coast Personnel is seeking a highly skilled Marketing and Communications Specialist to join their team. As a Marketing and Communications Specialist, you will be responsible for developing and executing marketing campaigns to drive sales and revenue growth for the company's clients in the shopping centre industry.

Key Responsibilities:

  • Develop and implement marketing strategies to increase brand awareness and drive sales
  • Collaborate with the sales team to understand client needs and preferences
  • Analyse market trends and competitor activity to inform marketing decisions
  • Manage and execute events, exhibitions and other marketing activities
  • Develop and maintain relationships with key stakeholders, including clients, suppliers and partners
  • Manage and maintain the company's social media presence and content calendar
  • Monitor and report on marketing performance and ROI

Requirements:

  • Marketing or Public Relations Diploma
  • Fully bilingual English & Afrikaans (reading, writing and speaking)
  • At least two to three years PR/marketing experience
  • Event management and co-ordination experience
  • Experience in working in a sales environment with exhibitors
  • Excellent writing and communication skills
  • Self-motivated, disciplined with excellent organisational skills
  • Experience in social media management
  • Accountable and responsible
  • Ability to manage and work with a team
  • Strong time-management skills
  • Impeccable attention to detail
  • Good planning ability
  • Strong implementation skills
  • Works well under pressure
  • Ability to multi-task & plan independently
  • Good interpersonal skills (team player) within the agency and with client interaction
  • Proficient in MS Word, Excel, PowerPoint
  • Experience in Shopping Centre marketing advantageous
  • May be required to work some weekends and Public Holidays
  • Own car and driver's licence

Personal Skills/Attributes:

  • Confident, enthusiastic, dynamic, energetic, self-motivated


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