Digital Marketing Insights Specialist

2 days ago


Johannesburg, Gauteng, South Africa TalentCru Full time

We are TalentCru, a dynamic organization seeking a highly skilled Marketing Performance Analyst to drive marketing success for our consumer goods products. This role is crucial in providing data-driven insights and recommendations to optimize marketing strategies and campaigns.

Estimated Salary: $80,000 - $110,000 per year.

About the Job
  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Strong analytical skills with the ability to collect, organize, analyze, and interpret large datasets.
  • Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, marketing dashboards).
Key Responsibilities

This position involves collecting, analyzing, and interpreting marketing data from various sources, including market research reports, customer surveys, sales data, website analytics, and social media platforms. You will develop and maintain marketing performance metrics and key performance indicators (KPIs) to track marketing campaign success and overall marketing effectiveness.

Conducting market research to identify emerging trends, customer needs, competitor activities, and potential threats and opportunities within the consumer goods market is also a critical aspect of this role. Additionally, you will analyze the performance of marketing campaigns across various channels (online, offline, etc.) to identify areas for improvement and optimize campaign effectiveness.

The ideal candidate will translate data insights into actionable recommendations for our marketing team and senior management, informing strategic decision-making. Effective communication of complex marketing data and findings through presentations and reports for stakeholders at all levels is essential.



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