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Marketing Solutions Manager

1 week ago

Durban, KwaZulu-Natal, South Africa Icebolethu Full time

About the Role:

The Icebolethu Group, South Africa's second-largest Funeral Assurance Group, is looking for a skilled professional to fill the position of Product Development Manager. This role involves driving the marketing strategy and execution for IG products, collaborating closely with cross-functional teams to ensure successful launch and ongoing promotion.

Main Responsibilities:

  • Market Analysis: Conduct thorough market research to understand customer needs, competitive landscape, and industry trends.
  • Product Development: Collaborate with product management to refine product features and benefits based on market feedback.
  • Go-to-Market Strategy: Develop and execute go-to-market strategies for product launches and updates, coordinating cross-functional teams to ensure successful execution.
  • Content Creation: Create engaging and persuasive content, working with creative teams to develop visual assets that support product messaging.
  • Campaign Execution: Plan and execute marketing campaigns across multiple channels, monitoring performance and optimizing tactics to maximize ROI.

Requirements:

  1. Bachelor's degree or diploma in Marketing, Business, or related field.
  2. Experience with product development methodologies.
  3. Proven experience in product marketing.
  4. Familiarity with social media advertising, and content marketing.
  5. Knowledge of design principles and experience working with creative teams.
  6. Valid Driver's License.
  7. Minimum of five (5) years' Product Development management experience.
  8. Experience managing multiple projects simultaneously and meeting tight deadlines.
  9. Proficiency in marketing tools and platforms such as CRM, marketing automation, and analytics software.