Marketing Manager

2 weeks ago


Durban, KwaZulu-Natal, South Africa Talented Recruitment Full time
Key Responsibilities:
  • Develop & Execute Marketing Strategy: Lead the overall marketing strategy, ensuring alignment with business goals and customer needs.
  • Brand Management: Strengthen the brand presence in the South African market through innovative campaigns and storytelling.
  • Product Marketing: Oversee product positioning, pricing, and promotions to maximize sales and customer engagement.
  • Retail & Digital Marketing: Drive in-store marketing, digital campaigns, and e-commerce strategies to enhance brand visibility and sales performance.
  • Customer Insights & Analytics: Use data and market research to drive decision-making and continuously optimize marketing efforts.
  • Advertising & Media Management: Develop and manage advertising strategies across digital, social, and traditional media platforms.
  • Team Leadership: Build and mentor a high-performing marketing team, fostering creativity and collaboration.
  • Budget Management: Oversee marketing budgets, ensuring efficient allocation of resources for maximum ROI.
Requirements:
  • 5+ years experience in a global FMCG business, with a track record of delivering successful marketing campaigns.
  • Experience in retail, beauty, or cosmetics is a plus.
  • Strong digital marketing and e-commerce experience.
  • A creative, strategic thinker who thrives in an entrepreneurial environment.
  • Data-driven decision-maker with a strong commercial mindset.
  • Exceptional leadership and communication skills.
  • Passion for building brands that resonate with South African consumers.

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