Experienced Media Strategist

3 days ago


Johannesburg, Gauteng, South Africa Ad Talent Full time
Job Title: Experienced Media Strategist

A dynamic advertising agency, Ad Talent, seeks an experienced media strategist to join our team. With a strong presence in financial services and the public sector, we deliver impactful media solutions across various sectors.

What We Offer:
We offer a competitive salary of R900,000 - R1,200,000 per annum, depending on experience, and a comprehensive benefits package that includes medical aid, retirement funding, and generous leave time.

About the Role:

We are searching for an experienced media strategist with at least 5 years of experience in traditional media planning, particularly within financial services and the public sector. The ideal candidate will have a solid background in developing media strategies that align with client goals and deliver measurable results.

The successful candidate will be responsible for planning and executing traditional media campaigns across TV, radio, print, and outdoor platforms. They will conduct in-depth market research to inform media strategies, manage media buying processes to ensure efficient budget allocation and campaign success, and work closely with creative and account teams to ensure seamless integration of media plans.

Key responsibilities include:

  • Developing and implementing effective media strategies that meet client objectives.
  • Conducting market research to identify trends and opportunities in traditional media landscapes.
  • Managing media buying processes to ensure optimal budget allocation and campaign success.
  • Collaborating with creative and account teams to integrate media plans and ensure seamless execution.
  • Maintaining accurate records and reporting on campaign performance.

Requirements:

  • At least 5 years of experience in traditional media planning, preferably within financial services and the public sector.
  • Strong understanding of media landscapes, particularly within financial services and the public sector.
  • Excellent communication, analytical, and negotiation skills.
  • Ability to juggle multiple campaigns and meet deadlines.


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