Digital Marketing Strategist
6 days ago
Job Title: Digital Marketing Specialist
Company: Unique Personnel Ltd
Sector: Digital Marketing
Job Purpose:
We are seeking a highly skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for planning, managing, and maintaining our company's digital marketing campaigns.
Key Responsibilities:
Website Management & Enrichment:
- Support all websites in Sub-Saharan Africa
- Analyse website performance metrics and recommend opportunities for improvement
- Complete regular audits alongside the SEO team to ensure website accuracy, performance, and reliability
Metrics Analysis:
- Use tools such as GA4, SEMRush, and Searchmetrics to provide actionable insights
- Deliver comprehensive monthly reports on website performance, SEO rankings, and paid search campaigns in a timely fashion
Content Optimisation:
- Conduct keyword research and competitor analysis to inform content optimisation and paid search campaign planning alongside the PPC Agency
Digital Marketing Strategies:
- Develop and implement digital marketing strategies to promote our brand, products, and services
- Oversee all aspects of our digital marketing activities, including SEO/SEM, social, blogging, paid, Google My Business, and display advertising campaigns
Requirements:
We are looking for a highly motivated and experienced Digital Marketing Specialist with a strong background in digital marketing and a proven track record of delivering successful campaigns.
- Bachelor's degree in Marketing, Advertising, or a related field
- At least 5 years of experience in a digital marketing role
- Excellent analytical and problem-solving skills
- Strong communication and presentation skills
- A team player with the ability to work independently
- Ability to stay up-to-date with the latest digital marketing trends and techniques
Language: English
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