Digital Marketing Strategist

1 week ago


East Rand, South Africa Unique Personnel Ltd Full time

Join Unique Personnel Ltd as a skilled Digital Marketing Strategist. We offer an exciting opportunity to develop and implement effective digital marketing strategies that drive brand awareness, web traffic, and customer acquisition.

In this role, you will be responsible for planning, managing, and maintaining the company's digital marketing campaigns across various touchpoints. Your primary objective is to enhance our online presence, drive engagement, and achieve business goals.

Key responsibilities include:

  • Website Management: Ensure all websites in Sub-Saharan Africa are up-to-date, accurate, and performant.
  • Digital Analytics: Analyze website performance metrics, identify opportunities for improvement, and recommend actionable insights using tools like GA4, SEMRush, and Searchmetrics.
  • SEO/SEM: Develop and implement SEO and SEM strategies to improve search engine rankings and drive relevant traffic to our websites.
  • Social Media: Design and oversee social media campaigns to engage with our target audience, build brand awareness, and drive website traffic.
  • Blogging: Create high-quality, informative blog content that attracts and retains customers.
  • Paid Advertising: Plan and manage paid advertising campaigns on Google Ads, social media platforms, and display networks to reach our target audience.
  • Campaign Budgeting: Develop and monitor campaign budgets to ensure optimal ROI.

To succeed in this role, you must have excellent project management skills, knowledge of the latest digital marketing trends, and experience with various digital marketing tools and software. You should also possess strong analytical and problem-solving skills, good time management, and excellent communication and presentation skills.

We offer a competitive salary package of $85,000 per annum, commensurate with your experience and qualifications. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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