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Head of Category Marketing Strategist

2 months ago

Cape Town, Western Cape, South Africa takealot Full time

Takealot, a leading South African e-commerce company, is seeking a highly skilled Head of Category Marketing Strategist to join our team in Cape Town.

We are a dynamic, fast-paced company looking for a talented individual with a passion for e-commerce and a strong background in marketing to lead our category marketing team.

The successful candidate will be responsible for developing and executing comprehensive marketing strategies for multiple product categories, aligning with our overall business objectives and growth targets.

Key Responsibilities:

  • Lead the category marketing team in developing and executing marketing strategies for multiple product categories.
  • Provide strategic direction and guidance to Category Marketing Managers and Marketing Coordinators, ensuring alignment of efforts with business goals and priorities.
  • Collaborate closely with Marketing, Retail, and Marketplace teams and other key stakeholders to define category marketing priorities, allocate resources effectively, and drive cross-functional initiatives.
  • Oversee the development of marketing plans and campaigns for each product category, leveraging market research, consumer insights, and competitive analysis to inform strategy and decision-making across all marketing channels.
  • Manage Category Marketing's input into the marketing calendar, driving alignment across the marketing team.
  • Monitor and analyze the performance of category marketing initiatives, using data-driven insights to optimize strategies, improve conversion rates, and maximize return on investment.
  • Foster a culture of innovation and continuous improvement within the category marketing team, encouraging experimentation, creativity, and exploration of new marketing channels and techniques.
  • Develop strong relationships with internal and external stakeholders, including Retail, Marketplace, Advertising teams, merchandising teams, suppliers, and industry partners, to drive collaboration and ensure alignment of marketing efforts.
  • Provide leadership and mentorship to the category marketing team, fostering a high-performance culture and supporting the professional growth and development of team members.

Requirements:

  • A strong strategic thinker with a background in marketing and e-commerce.
  • A highly driven individual with a passion for data and analytics.
  • An understanding of e-commerce and the key levers that drive sales in an e-commerce environment.
  • A strong working knowledge of Google Sheets and Microsoft Excel.
  • Tech-savvy with a passion for technology and how to use technological solutions to improve performance.
  • Creative mindset with the ability to craft numerous campaigns across multiple departments.
  • Solutions-oriented with a can-do attitude and high energy.
  • Highly organized and efficient, with an ability to work towards and meet tight deadlines.
  • Attention to detail with strong administrative skills.
  • A person who is a strong relationship builder and can unlock opportunities with partners and suppliers.
  • Good negotiation skills.
  • eCommerce marketing experience.
  • A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints.
  • Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.
  • Ability to prioritize responsibilities and multiple projects that will impact the business at various levels.
  • A bias towards action.

Qualifications and Experience:

  • Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
  • A minimum of 8-10 years marketing and retail experience.
  • eCommerce marketing experience.
  • Experience in developing and managing annual marketing budgets.
  • A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints.
  • Experience in managing a team, external agencies, and having large budget responsibility.
  • A track record of having grown a customer base and performed on acquisition and revenue targets.
  • Experience in retail preferable.