Category Marketing Manager: Beauty

2 months ago

Cape Town, Western Cape, South Africa takealot Full time

Takealot, a leading South African e-commerce company, is seeking a highly skilled Category Marketing Manager: Beauty to join our team in Cape Town.

We are a dynamic and entrepreneurial company that values innovation, customer-centricity, and teamwork. As a Category Marketing Manager: Beauty, you will be responsible for developing and implementing effective marketing strategies to drive customer engagement, adoption, brand awareness, and sales growth objectives for the Beauty category.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to drive customer acquisition, retention, and loyalty for the Beauty category.
  • Conduct market research and analysis to identify customer needs, preferences, and trends within the category, and use this information to develop targeted marketing campaigns and initiatives.
  • Collaborate with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, to ensure alignment of marketing strategies with business objectives and campaign calendar.
  • Create and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
  • Develop and maintain strong relationships with external stakeholders, such as suppliers, industry partners, and influencers, to enhance brand positioning and expand market reach.
  • Stay up-to-date with industry trends, competitor activities, and emerging marketing techniques, and make recommendations for adapting strategies to maintain a competitive edge.
  • Collaborate with the marketing team to foster a high-performing and collaborative work environment to achieve category marketing objectives.

Requirements:

  • Bachelor's degree or equivalent qualification in business, marketing, or communication.
  • A minimum of 8-10 years marketing and retail experience, with a proven track record of successful marketing campaigns and initiatives.
  • Experience working across marketing channels, including digital, ATL, partnerships, and commercial.
  • Beauty category knowledge essential.
  • Strong knowledge of marketing principles, techniques, and best practices.
  • Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
  • Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
  • Proficiency in marketing software and tools, including analytics platforms, CRM systems, email marketing platforms, and social media management tools.
  • Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.

We seek an Extraordinary Mind who:

  • Is respectful but forthright.
  • Is an expert at doing, who can not only design but also execute.
  • Is analytical, able to use data to make decisions.
  • Is competitive, self-directed, and strives to be the BEST.
  • Is passionate about the potential of e-commerce and delivering a world-class customer experience.
  • Is entrepreneurial, thrives under change, and accepts it is a constant and always looks for solutions to do something better and faster.
  • Is business SMART, able to think about problems from a business perspective using technical and product input.
  • Is curious and challenges the status quo.
  • Is innovative and enjoys iteration.
  • Is collaborative.
  • Thinks like an owner of the business.
  • Is SMART, has INTEGRITY, and is HARD WORKING.

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