Customer Value Management Specialist
1 month ago
We are seeking a highly skilled Customer Value Management Specialist to join our team at Pillango Placements. As a key member of our marketing team, you will be responsible for developing and executing direct response marketing campaigns across multiple channels to drive customer value and revenue growth.
Key Responsibilities- Design, manage, and optimize campaigns to enhance customer loyalty, boost revenue, and improve profit margins.
- Work with the Customer Value Management Manager to execute the CVM strategy, focusing on direct response marketing through digital channels.
- Develop, plan, and implement customer onboarding journeys, reactivation journeys, and cross-sell, upsell, and retention campaigns.
- Collaborate with business units and divisions to roll out the customer retention strategy.
- Manage campaign production, proofread, and ensure timeous and accurate delivery into all channels.
- Assist with ad-hoc marketing and communication initiatives as needed.
- Minimum 3-5 years' experience in direct response marketing, preferably in the financial services market.
- Proven success in developing and executing marketing campaigns across multiple channels.
- Excellent analytical skills, business acumen, and interpersonal, communication, and presentation skills.
- Strong organizational skills, planning, decision-making, and problem-solving abilities.
- Ability to handle multiple tasks in a fast-paced and deadline-driven environment.
We offer a dynamic and forward-thinking environment with ample opportunities for growth and development. Salaries are negotiable and based on individual skills, qualifications, and experience in line with market standards.
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