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Media Strategy Specialist

1 week ago

Cape Town, Western Cape, South Africa Hunterlodge Advertising Full time

Hunterlodge Advertising is a UK-based full-service agency with an exciting and fast-growing portfolio of clients.

We are looking for a Media Strategy Specialist to join our team. As part of our ongoing expansion, this role requires a keen eye for strategic planning, negotiation, and media buying across digital and traditional channels.

This position involves developing strategic, multi-channel media plans and negotiating value-driven buys to maximise client success. You will work closely with internal teams and external partners to ensure seamless execution and performance-driven campaigns.

The ideal candidate will have a blend of analytical skills, creative problem-solving, and commercial acumen to plan, execute, and oversee the optimisation of campaigns effectively.

Key Responsibilities:

  • Develop strategic media plans across digital and traditional channels, ensuring alignment with client objectives.
  • Use audience insights, competitor analysis, and industry trends to shape recommendations.
  • Balance brand awareness and performance marketing goals, tailoring strategies to different campaign phases.

Media Buying & Negotiation:

  • Negotiate and secure cost-effective media placements while maximising added value.
  • Work closely with publishers, networks, and platforms to identify new opportunities and secure first-to-market deals.
  • Ensure all media buys align with budget allocations and performance KPIs.
  • Oversee the activation, tracking, and optimisation of media campaigns across all channels.
  • Monitor campaign performance, making data-driven adjustments to improve efficiency and ROI.
  • Ensure smooth execution through close collaboration with account teams and external partners.

Performance Analysis & Reporting:

  • Use analytics tools to measure success, identify trends, and inform future strategies.
  • Lead post-campaign analysis, evaluating effectiveness and making recommendations for improvement.