Digital Strategy Specialist

5 days ago

Cape Town, Western Cape, South Africa Oasis Crescent Full time
About the Job

We are seeking a seasoned Digital Marketing Specialist to join our team at Oasis Crescent. As a key member of our team, you will be responsible for leading our digital marketing initiatives, including developing and implementing comprehensive digital marketing strategies to achieve business objectives.

Key Responsibilities
  • Develop Digital Marketing Strategies:
    • Develop and implement comprehensive digital marketing strategies to achieve business objectives.
    • Conduct market research and competitor analysis to inform marketing strategies.
    • Set digital marketing KPIs and track progress towards achieving them.
    • Collaborate with cross-functional teams to ensure cohesive marketing efforts.
  • Manage SEO Efforts:
    • Perform keyword research and analysis to identify opportunities for organic growth.
    • Optimise website content and structure to improve search engine rankings.
    • Monitor and report on SEO performance, making data-driven recommendations for improvement.
    • Implement on-page and off-page SEO best practices.
  • Drive PPC Campaigns:
    • Plan, create, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.
    • Conduct keyword research and bid management to maximise ROI.
    • Monitor and analyse campaign performance, making adjustments as needed.
    • Develop and test ad copy and landing pages to optimise conversion rates.
  • Lead Content Marketing Initiatives:
    • Create and manage high-quality content for blogs, websites, social media, and other digital platforms including emails.
    • Develop content calendars and ensure timely publication.
    • Collaborate with designers, writers, and other content creators to produce engaging multimedia content.
    • Implement content marketing strategies to attract and retain customers.
  • Grow Social Media Presence:
    • Develop and implement social media strategies to increase brand awareness and engagement.
    • Manage and grow the company's social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
    • Create and schedule posts, monitor interactions, and respond to comments and messages.
    • Analyse social media performance and adjust strategies accordingly.
  • Execute Email Marketing Campaigns:
    • Plan and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows.
    • Segment email lists and personalise email content to improve engagement.
    • Monitor email performance metrics and optimise campaigns for better results.
    • Ensure compliance with email marketing regulations and best practices.
  • Analyse Performance Data:
    • Use web analytics tools (e.g., Google Analytics) to track and measure the effectiveness of digital marketing efforts.
    • Prepare detailed reports on campaign performance, measure website traffic, and other key metrics.
    • Analyse data to gain insights and make data-driven decisions.
    • Provide recommendations for improving digital marketing strategies based on analysis.

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