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Digital Transformation Strategist

1 week ago

Johannesburg, Gauteng, South Africa Ogilvy South Africa Full time
About the Role

The Senior Digital Strategist will play a pivotal role in driving business growth and increasing awareness of our offerings at Ogilvy South Africa. Reporting directly to the Data & Intelligence Director, this key player will lead data-informed strategies to deliver high-quality work.

This strategic role requires expertise in digital and social media disciplines, with the ability to drive data strategy and translate analysis into actionable insights. Excellent executive communication skills are essential for convincing and inspiring creative teams and clients.

Key Responsibilities:

  • Developing data-driven digital marketing strategies aligned with client objectives
  • Translating data analysis and research into actionable recommendations for clients
  • Collaborating with Data Analysts to provide feedback, support, and guidance
  • Owning projects and clients to deliver world-class results, informed by data-driven decisions
  • Analyzing social and digital data using 3rd-party tools based on specific needs
  • Researching through WPP-contracted platforms (e.g., eMarketer, WARC, Forrester, Mintel)
  • Using segmentation and relevant data to develop audience personas and targetable audiences across digital channels
  • Supporting planners in developing data-validated strategies that bring data richness to consumer insights
  • Helping create new, commercially viable data products
  • Collaborating with WPP and external data providers
  • Designing insightful reports and audits with strategic recommendations to answer business questions
  • Client-facing presentations of intelligence work
  • Contributing to new business projects across the network
  • Leading training and coaching in the intelligence field for the team and broader network