Digital Advertising Strategist

6 days ago


Cape Town, Western Cape, South Africa Keen Full time

About Keen: A Leading Digital Marketing Agency

Role Overview

We are seeking a highly skilled Digital Advertising Strategist to manage and optimize client relationships, ensuring brands thrive on Amazon. This role requires a data-driven approach, strong communication skills, and the ability to collaborate with internal teams to deliver exceptional results.

Key Responsibilities
  • Serve as the primary point of contact for clients, ensuring their needs and goals are met
  • Build strong, long-term relationships with brands and act as a trusted advisor on their Amazon advertising strategy
  • Communicate PPC performance insights, trends, and recommendations clearly and effectively
  • Manage client expectations and provide proactive recommendations to improve their Amazon presence
  • Work closely with internal PPC teams to ensure smooth execution of strategies and client objectives
Amazon PPC Strategy & Optimization
  • Guide brands to success through strategic Amazon advertising campaigns
  • Analyze Amazon Business Reports, Advertising Reports, and other relevant data to identify trends and opportunities
  • Oversee advertising budgets and optimize campaign performance as needed
  • Utilize tools such as Helium10, DataDive, and Brand Analytics to drive data-driven decisions
  • Collaborate with internal marketing teams to align Amazon PPC efforts with broader brand strategies
Performance Analysis & Reporting
  • Track key performance indicators (KPIs) such as brand awareness, audience engagement, and campaign ROI
  • Leverage insights to optimize brand visibility and customer interactions
  • Present performance reports and actionable insights to clients regularly
Requirements
  • Experience with Amazon PPC - worked as an Amazon PPC Manager, Brand Manager, or at an Amazon advertising agency
  • Strong analytical abilities and ability to interpret Amazon data
  • Excellent communication skills with the ability to manage client relationships effectively
  • Proficiency in Google Spreadsheets, Google Data Studio, and Amazon Advertising tools
  • Experience with Amazon seller tools such as Helium10, DataDive, and Brand Analytics
  • Business-savvy with a customer-focused mindset
  • Ability to manage multiple projects, meet deadlines, and adapt to evolving priorities
  • Experience leading marketing efforts and optimizing brand positioning strategies is a plus
  • Strong problem-solving skills and a proactive approach in a fast-paced environment
Benefits
  • Remote, flexible hours
  • Friendly work environment
  • Startup culture
  • Work closely with industry thought leaders


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