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Digital Media Buyer

2 weeks ago

Cape Town, Western Cape, South Africa Hunterlodge Advertising Full time

We are seeking a highly skilled Advertising Campaign Manager to join our team at Hunterlodge Advertising.

The successful candidate will be responsible for developing strategic, multi-channel media plans and negotiating value-driven buys to maximise client success. You will work closely with internal teams and external partners to ensure seamless execution and performance-driven campaigns.

This role requires a blend of analytical skills, creative problem-solving, and commercial acumen to plan, execute, and oversee the optimisation of campaigns effectively.

Key Responsibilities:

  • Develop strategic media plans across digital and traditional channels, ensuring alignment with client objectives.
  • Use audience insights, competitor analysis, and industry trends to shape recommendations.
  • Balance brand awareness and performance marketing goals, tailoring strategies to different campaign phases.

Media Buying & Negotiation:

  • Negotiate and secure cost-effective media placements while maximising added value.
  • Work closely with publishers, networks, and platforms to identify new opportunities and secure first-to-market deals.
  • Ensure all media buys align with performance KPIs.
  • Oversee the activation, tracking, and optimisation of media campaigns across all channels.
  • Monitor campaign performance, making data-driven adjustments to improve efficiency and ROI.
  • Ensure smooth execution through close collaboration with account teams and external partners.