Online Marketing Strategist

3 days ago


Cape Town, Western Cape, South Africa Collab Advertising Full time

Collab Advertising is seeking a results-driven Paid Digital Media Specialist to drive success in our paid advertising efforts.

Responsibilities:
  • Design and implement comprehensive paid media strategies across various channels.
  • Set up accurate tracking and measurement tools to assess campaign performance.
  • Continuously monitor and optimise paid media campaigns to achieve KPIs and business goals.

Financial Management:

  • Efficiently allocate financial resources across paid media channels.
  • Regularly report budget and performance metrics to stakeholders.
  • Identify areas for improvement and provide actionable suggestions.

Collaboration with Creative Teams:

  • Work closely with the creative team to develop compelling ad content and visuals.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • Minimum of 1 year experience in Paid Digital Media.
  • Strong mathematical background and analytical skills.
  • Previous experience in advertising or media agencies is a plus.
  • Proven track record in digital media with a focus on Paid Media campaign management.
  • Current expertise in Google Ads and Facebook Campaign Manager.
  • Experience in media buying across multiple social media platforms.
  • Familiarity with SEO best practices and their integration with paid media strategies.
  • Proficiency in CRM systems.
  • Excellent written and verbal communication skills.


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