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Advertising Campaign Manager
2 weeks ago
Hunterlodge Advertising is a UK-based full-service agency with an exciting and fast-growing portfolio of clients.
We are looking for a Marketing Media Planner to join our team. This role requires a keen eye for strategic planning, negotiation, and media buying across digital and traditional channels.
This position involves working closely with internal teams and external partners to ensure seamless execution and performance-driven campaigns.
The ideal candidate will have a blend of analytical skills, creative problem-solving, and commercial acumen to plan, execute, and oversee the optimisation of campaigns effectively.
Key Responsibilities:
- Develop strategic media plans across digital and traditional channels, ensuring alignment with client objectives.
- Use audience insights, competitor analysis, and industry trends to shape recommendations.
- Balance brand awareness and performance marketing goals, tailoring strategies to different campaign phases.
Media Buying & Negotiation:
- Negotiate and secure cost-effective media placements while maximising added value.
- Work closely with publishers, networks, and platforms to identify new opportunities and secure first-to-market deals.
- Ensure all media buys align with performance KPIs.
- Oversee the activation, tracking, and optimisation of media campaigns across all channels.
- Monitor campaign performance, making data-driven adjustments to improve efficiency and ROI.
- Ensure smooth execution through close collaboration with account teams and external partners.