Digital Marketing Expert for Healthcare Sector

2 weeks ago


Cape Town, Western Cape, South Africa EMAPPLY Full time

We are seeking a skilled Digital Marketing Specialist to join our team at EMAPPLY. This role is ideal for a driven professional with expertise in SEO strategy, website design project management, content optimisation, content creation and digital marketing.

About the Role

As a Digital Marketing Specialist, you will be integral in supporting the execution of digital marketing campaigns to boost the online visibility and patient numbers for healthcare clinics. Your strong focus on SEO will help shape the online presence and growth of healthcare providers across various regions.

Key Responsibilities
  • SEO Strategy and Digital Campaign Management: Develop, execute, and refine SEO strategies tailored to healthcare practices, with a focus on organic traffic growth and enhanced search visibility.
  • Website Design Project Management: Manage website design freelancers, liaise with clients, and develop website strategy, with a strong appreciation of UI/UX and modern website design principles.
  • Content Optimisation and Web Management: Collaborate on content strategies, develop social media posts, optimise web pages, blog posts, and other assets to improve relevance, authority, and SEO performance.
  • Client Communication and Reporting: Liaise with clients, providing a high-quality experience through regular updates and insights into campaign progress and results.
Requirements
  • Proven experience in SEO, with a portfolio showcasing successful SEO-driven campaigns.
  • Previous experience in website project management or website design is a plus.
  • Strong knowledge of SEO tools (e.g., Ahrefs, SEMrush, Google Analytics).
  • Understanding of digital marketing channels, including social media, PPC, and content marketing.
  • Excellent analytical and problem-solving skills, with the ability to interpret data for actionable insights.
Benefits
  • Competitive pay and flexible working environment.
  • Opportunity to work with a dedicated team focused on the healthcare sector.
  • Professional development and growth potential within a leading digital marketing agency.


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