Digital Marketing Campaign Manager

3 days ago


Cape Town, Western Cape, South Africa Communicate Recruitment Full time

**Job Title:** Digital Marketing Campaign Manager

**Overview:** We are seeking an experienced Digital Marketing Campaign Manager to join our team at Communicate Recruitment.

**Estimated Salary:** $65,000 - $90,000 per annum, depending on experience and qualifications.

**Job Description:

Campaign Management: Develop and execute targeted, multi-channel marketing campaigns across various platforms (web, email, social media, webinars) to drive business growth and engage customers effectively.

Content Strategy: Create and optimize customer-focused content (blog posts, videos, podcasts) for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) purposes.

Brand & Community: Ensure consistent branding and build partnerships to enhance the company's image and reputation.

Analytics: Utilize tools like Google Analytics and Power BI to measure and refine campaign performance, making data-driven decisions to improve marketing strategies.

**Required Skills and Qualifications:

  • Minimum 3-5 years of experience in digital/integrated marketing, preferably in Software as a Service (SaaS) or technology industries.
  • Proficiency in automation tools (ActiveCampaign, Mailchimp), SEO tools (SEMrush, Ahrefs), CRM platforms (Salesforce, Zoho), and analytics tools.
  • Strong written content skills; graphic/video editing experience is an advantage.

**Qualification:

Bachelor's degree in Marketing, Communications, Digital Media, or related fields. Certifications in Google Analytics 4, SEO, or similar are advantageous.



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